Google’s Perspective For A High-Quality Website

A high-quality website is an obligatory requirement for a business to succeed in the web world. Despite your niche, and type of websites like blogging website, e-Commerce store, news portal or content driven website it is a mandatory condition that the website should satisfy certain quality parameters. A high-quality web portal or website will mature over time both in terms of honest readers and users and also with reference to the search engine’s trust, which is ultimately responsible for more organic visits. Google’s technical team is making continuous efforts to place quality websites in the top ranking of search engine results.

Although the search engine determines the quality of the websites and ranks them accordingly, we should not forget that algorithms are designed by human beings only and that work as an input for Search engine behaviors and performance. Therefore, we have planned here to introduce our prestigious and intellectual reader class with Google’s considerations for determining the quality of a website and ranking it in SERP. Also, remember that if you follow the quality guidelines set by Google, your website will also shine in Yahoo and Bing search results.

We Dreamworth Solutions is a reputed Digital Marketing Company in Mumbai avail various SEO, content marketing, digital campaigns, and software development services to the clients of different domains. Being an authenticated service provider for your digital marketing campaign requirements we are ready to reveal various secrets of Google’s perspectives about the quality website through this platform. We have compiled here an ultimate guide to direct you on various aspects of website quality issues, and what is preferred by Google in terms of website quality. At the end of this web page, we have also provided information on our contribution to website-related services, SEO services that make us the top software development and SEO Company in India.

A high-quality website—A few aspects

If you search top quality parameters for a website you will notice one quote frequently–‘Content is king’. Is the case that content is the only thing that determines the website quality? Content quality is the ultimate success factor for your website and web presence?.

No…

The answer is NO. Only good content is not enough to assure a better SERP ranking. But it is one of the significant aspects of getting a higher rank in Google search results. In fact, it is the criteria that separate low-quality websites from high-quality websites.

A high-quality website—Significant Characteristics

A high-quality website possesses the following characteristics.

• Unique and quality content – A good quality website delivers unplagarised, unique content within each web page and when compared to other websites also. Quality, fresh and concise content improves your SEO performance.
• Expertise based demonstration – Content is crafted by experts and qualified people in specific niche based on their research, findings and or experience. We recommend you to choose the option of professional writing professionals, or expert guest authors to boost your blog with the best content.
• Unbiased content – Unbiased content is responsible for conveying both sides of the thing. It should not be your perspective alone but it provides a holistic approach to your content.
• Accessibility – A high-quality website is well accessible on all types of devices. It is obligatory to design a responsive website by considered an increased count of Smartphone and tablet users.
• Usability – Quality user experience and user interface define the usability of your website. A good quality website will offer easy surfing and navigation options.
• Grammar and Context – Thanks to several grammar checking tools available free of cost. It is expected that a high-quality website will provide content that is free of spelling mistakes and grammar errors.
• SEO Optimized – Optimizing a web site for SEO rank has several benefits but it is crucial to note that not to overdo it. An excellent quality web site also requires non-optimized content as well because over-optimization can produce opposite results. Keyword over-stuffing is not a good idea for a quality website however adequate use of keywords at the right places provides expected results. The reason is that Google algorithms can sometimes conclude this over-optimization as a deliberate effort to game the system and thereafter Google algorithms may take preventive measures to avoid planned search engine effects about your website. You can seek professional help for this task, where free SEO audits are offered and depending on its result the SEO campaign is designed for website SEO performance.
• The proper balance between web content and ads – While considering the user’s mindset it is necessary to keep a good balance between ads and web content. Recurring ads can distract users from finding their required information on the website.
• Speed – Speed is a very important criterion for a high-quality website. The technical team must notice that quality websites take minimum time for loading. A fast loading website will always be ranked higher in the SERP and also create more leads, conventions, sales, and an honest user base.
• Social Presence – Social media concept has changed lives exceptionally and it has become a key tool for almost every business. It is a thumb rule that a good website is also accepted socially and it will have great followers on various social media platforms. Digital marketing companies like Dreamworth Solutions provide attractive services for boosting your digital brand across various social media channels.
• User Engagement and Positive Interaction – It is also important to notice and assess that whether users are engaged positively on your website, do they receive the content they are searching for and what type of interaction is observed from their side like comments, reviews, queries, follow-up, recommendation, etc.
• Competitive advantage – You can check for specific keywords that are optimized by your competitors and confirm that you are not ignoring those keywords. This step will help you in standing on top of your competitors.

A High-Quality Website Development

Now, we are clear about Google’s approach for a high-quality website and its associated ranking in the SERP. We can process further for the development steps of a high-quality website in this section.

• Checking content uniqueness – We recommend you to use various plagiarism tools to check the uniqueness of your website content. Please remember that you are providing unique content on each page of your website, as the same content or piece of content can be interpreted as plagiarized content by Google algorithm.
• It is a common and good practice to check the website’s existing pages and if any duplicate content is observed then removing it or de-indexing it simply. You can also club or merge similar content on one page and redirect users on it.
• Mobile-friendliness – It is a bit obvious that your website must be mobile-friendly for serving big audience class that uses smartphones. User experience matters a lot for maintaining the quality of the website and a platform or device should not be a hurdle.
• Clean and clear content – It is obligatory to assess all articles/blogs/pages for spelling, sentence formation, and grammar mistakes. Designers also consider the correct use of various formatting tags i.e. H1, H2, italic and bold wherever necessary. The idea to use small paragraphs, images and illustrations with infographics adds to your quality of content.
• More Research on Trending Keywords – Many keywords tools are available online and also offered by Google. The use of these tools is beneficial to find out the preferences of people and accordingly delivering the content to them. We also suggest you keep the balance between optimized and non-optimised content instead of over-optimising it. It is not a good idea to optimize every title on the website.
• Ad count above the fold – Google is strictly observing ad patterns and penalising websites having more number of ads above the fold. Incorporating the huge number of ads also harms the user experience. Try to improve the quality of your website with superior content, ads below the fold and at the end of your web page.
• Fast loading website – Many speed checking tools are available online for checking the loading time of your website. Many tricks are used for faster loading of a website with small images, alt tags, and many more. You can also seek professional help options for this matter.
• Efforts for social media promotion – If you are lacking to take adequate social media promotional efforts it is not a good thing. Take quality efforts to promote your website on all prominent social media platforms like Facebook, Twitter account, Instagram and even Pinterest.
• Keeping eye on bounce rate – Basically, the bounce rate is the percentage of users who simply left your web site without viewing or surfing through other pages. Google analytics tool provides deep insights into the bounce rate and other parameters. With the help of these insights, it is possible to find out low-performing pages on your website and correct them further. Though the bounce rate is not a ranking parameter, it can be a guiding tool to improve the quality of a website and thereby securing better rank.
• Competition and your steps – You might have noticed that if you raise the complaint to Google about your SEO rank, Gooogle might reply to you to provide your positives over top ranking websites for that niche. In short, they are asking you to check your competitors and accordingly improve your content. This will assure a better quality of your website and it will also defeat your competitors in this marketing war. Keywords optimised, writer authority, content quality, loading time, offers presented and technical aspects matters a lot in this scenario.
• Healthy and spam-free website – Last but not least, a high-quality website is always healthy and spam-free. Moderating the content, comments help to improve your website quality without any spam indications. Updated website with reference to software upgrades and adequate moderations before final entries helps to maintain your website spam-free.

From Dreamworth Solution’s Corner

Dreamworth Solutions is a well-known digital marketing company in Mumbai and it also offers several other allied IT services like web design, content marketing, web development, app development, SEO, software maintenance and ORM to name a few. We attempted to guide you on various aspects of a high-quality website from Google’s perspective.

We have a profound and enriching experience as a Digital Marketing Service Partner making us a brand in this sector. We assure the best digital marketing service to you including SEM, SEO, content management, PPC, Social Media optimization, etc. You can talk to our sales team for promotional offers like a free SEO audit, SEO and quality badge and certification, etc. Once you receive our SEO and website quality report you can proceed further for website SEO campaign powered by several services like content management, keyword planning and stuffing, website design and desired changes, loading time, etc. We will not make any fake promises about traffic increase and rank uplifting because we follow strictly Google’s guidelines and being honest and trusted Digital Marketing Company in Mumbai we will not misguide our readers for any reason, but we assure that our worth services will amuse you and reinforce you to renew the contract every year.

Dreamworth Solutions endeavour right to equip its clients with the best digital marketing services in the industry that help in formalising and organising complicated business applications in an efficient and easy to get ways. If you are looking for a digital marketing partner that develops and organises strong, scalable and extensible promotional campaigns to fulfill your requirements and to build the best brand reputation in the marketplace Dreamowrth Solutions is the right pick for you.

I hope you like and enjoyed the content. You can also see our success stories on our website. Once you get associated with Dreamworth Solution for your Digital Marketing requirements, we assure you that the further journey will be long-lasting, productive and very delighting. Our business analysts will precisely understand your business conditions, competitors, existing plans and solutions and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading digital marketing and SEO Services Company in Mumbai, also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will suggest you the best platform that will fulfill your requirements. Feel free to contact our technical or business team at any time for your Software, SEO, link building or digital marketing requirements and glorify your business with the revived digital marketing campaign, SEO efforts, and paid advertising.