You might have come across the term landing page design many times if you are somehow related to the e-commerce industry. Friendly landing page matters a lot for converting maximum visitors however it is not an easy thing as it sounds. Simple design aspects and each minute detail on a landing page can have a significant impact on your conversion rates. Incorporating small changes and tweaks on the landing page can result in better conversions and leads through your business website. Therefore, we have decided to share some fantastic ideas that can miraculously change your landing page appearance and consequently achieve a better conversion rate for your online deals.
At Dreamworth Solutions, we offer excellent software solutions including website design, development, maintenance, upgrade and migration to help our clients present their offerings and blogs/content to the web users. We also provide quality SEO services that help uplift your website in the search result pages. We also offer app and web analytics services that allow you to mine the unmatched opportunities and growth plans it brings for business growth. At the end of this page, we have listed all our exclusive services that can benefit our clients on different fronts like traffic, deals, sales, SEO rank, and many more.
We Dreamworth Solutions is a reputed Digital Marketing and Software Development Company in Mumbai that provide various SEO, content marketing, video marketing, digital campaigns, and software development services to the clients of different sectors. Being an authenticated service provider for your digital marketing campaign requirements we are ready to guide our readers on landing page ideas that drive more and more conversions on your business website. Please go through our landing page ideas and let us know about your website design or development requirements.
What Is a Landing Page?
In the e-Commerce scenario, a landing page is a separate web page, generated particularly for a specific marketing, branding or advertising campaign.
A major purpose of a landing page is to convert visitors into leads. While serving its said purpose to the marketer it allows receiving visitor’s information for a specific offer. The homepage with a form will not be counted as a landing page because it will have other navigational modes and purposes.
Simply put, a landing page is any custom webpage with no other links, navigations, and distractions that has a form on it. It is a destination where a visitor “lands” after they click on a link or redirected through an email, Bing or Google ads, YouTube, Twitter, Facebook, Instagram, or similar websites. Landing pages are highly focused and they provide great offers and call to actions. The use of highly focused landing pages helps marketers greatly in making more conversions with great offers and minimum distractions.
Classification of landing pages
- Lead Generation Landing Pages: These landing pages are also termed as “lead gen” or “lead capture” pages. The significant CTA mechanism used on these pages is a form that collects lead data like prospect’s name, email address, etc. One common popular practice used by marketers is to offer some free resources like an eBook, webinar, trial editions on this page. Other free offers include free shipping, special discounts for e-Commerce dealers.
- Clickthrough Landing Pages: This category of landing pages is mainly used by eCommerce and SaaS marketers. Here these pages offer straightforward sales or subscription offers. Generally, these pages provide a simple button as the call to action that redirects the visitor into the checkout flow, app store or transaction completion steps.
Working Flow of Landing Pages
- A visitor notices a call-to-action and ends up on a landing page that has a form.
- The visitor fills out a form by providing specific details and eventually converts for a specific offer.
- The information filled by the visitor in the form fields is then stored back in your leads database.
- You can plan to remarket to the prospects based on what you know about them.
Best Ideas For Landing Page Design
Today we are presenting some interesting ideas for an efficient landing page design that ultimately results in customer conversion.
One-Click Sign-Up/Registration Process
One of the thumb rules in digital marketing says that—the more things you ask your visitors to do on the website, the lesser is the possibility of customer conversion. Therefore, the best way to convert your users is by simplifying their online procedures. By considering this fact we have concluded that the best landing page idea is to employ a single-click registration or sign-up system for landing pages making online visitors work easy and simplified without additional work overloads.
Say No to—Copy
While designing landing pages you can memorise this best design tip forever—say no to—copy. Be brief and precise about landing page content and avoid lengthy, duplicate content on the landing page. The landing page should be crisp, precise and appealing without any other distortions and twists.
Repeat Your Best Things
One of the major rules of marketing state that—do not hesitate to repeat your best things in front of the customer base. The landing page is a great platform to inform users about your deals, specifications, free offers, trails, and features.
Offer Prospects Value Additions
It is a good idea to offer something valuable offerings free of cost to your prospects and the best channel is your landing page for this offer. You can consider offering resources, PDF files, eBooks, trial editions, demos, webinars, free shipping, discount coupons on the landing page for attracting and retaining more and more visitors that will convert.
Promise Fulfillment
How’s the idea of making and fulfilling promises on your landing pages for driving more traffic. Use of words like guaranteed, assured, etc. directly touches the user’s heart and the mind game of customer conversion begins here. Of course, while promising your users you have to be careful that your offerings are that strong and sound to fulfill the given promise. The landing page would be great platforms to offer different promises to the users in titles, headings, and tags.
Appropriate Use Of Facts and Figures
It is strange but true—facts and figures are a great source of content that grabs major user attention. Combining statistical data, geo-location data, and user statistics about your offer can be a great way to penetrate in readers minds.
Include Video
Many digital marketers repeatedly point out that—video marketing is the future of digital marketing technology due to its simplicity and touching mechanism. You can check our video marketing section for additional details. Landing pages can be empowered by the integration of the right video content that is highly appealing to the existing and new users. The video itself delivers one clickable CTA mechanism that can redirect your users for purchase action.
Question-Answer Bits
Inclusion of question-answer sections can provide interactive mode to your content. What sets us apart, what sets us out, why we are best these types of questions and respective answers will deliver an excellent interactive content strategy to your landing page.
Use of Directional Cues
The best-designed landing pages also consider the use of navigational and directional cues in the form of arrows, bubbles, etc. The use of the notations makes the appearance of the landing page more appealing through visual modes.
Use Touching And Real Images
It will create a great impact if you employ real and touching images on the landing pages. Advertising through real consumer images also offers one of the genuine ways of marketing. We also suggest you design two copies of landing pages with a variety of images and conduct A/B tests for checking its user impact.
Colour Effects
For any software designer, the importance of colour palate is just remarkable. When it comes to landing pages the role of designer increases with the right colouring scheme selection for buttons, texts, and background. The designer can remember that colouring scheme conveys emotions, moods, and other strong feelings beyond their design elements.
Use of White Space
Adding white space wherever appropriate is a basic thumb rule for any designer and landing page design is not an exception for it. Dense and crowded design is repelling users and hence it is necessary to add appropriate white spaces in between. It is also a good way to draw user attention to the actual offer or elements that really matter.
Trust Signals
Trust signals are among the most influential components you can include on a landing page. Consider the inclusion of trust signals like--
- Brand logos
- Reviews
- Security emblems
- Guarantees
- Partnership badges
- Testimonials
Calls-To-Action—In A Different Way
Adding white space wherever appropriate is a basic thumb rule for any designer and landing page design is not an exception for it. Dense and crowded design is repelling users and hence it is necessary to add appropriate white spaces in between. It is also a good way to draw user attention to the actual offer or elements that really matter.
Appeal User’s Emotions
It is a tricky way to drive more actions through your landing pages. Here you can incorporate other social aspects like social causes, help orphans, contribute to sponsorship programmes, help children for their education process. These types of quotes add emotional stuff on your landing page and it rightly appeals to the customer base.
In A Nutshell
Dreamworth Solutions is a well-known digital marketing and software development company in Mumbai and it also offers several other allied IT services like web design, content marketing, web development, app development, SEO, software maintenance and ORM to name a few. We attempted to guide you on the best ideas to generate the productive landing page that will trigger maximum conversions.
We have a profound and enriching experience as a Digital Marketing Service Partner making us a brand in this sector. We assure the best digital marketing service to you including SEM, SEO, content management, PPC, Social Media optimization, etc. You can talk to our sales team for promotional offers like a free SEO audit, SEO and quality badge, website consultation, digital marketing campaign consultation, and certification, etc. Our software development services include quality services like—
- Website development
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Dreamworth Solutions endeavour right to furnish its clients with the best digital marketing services in the industry that help in formalising and organising difficult business applications in an efficient and easy to get ways. If you are looking for a digital marketing partner that develops and organises strong, effective, scalable and extensible promotional campaigns to fulfill your requirements and to build the best brand reputation in the marketplace Dreamowrth Solutions is the right pick for you.
I hope you like and enjoyed the content on landing page ideas. You can also see our success stories on our website. Once you get associated with Dreamworth Solution for your Digital Marketing requirements, we assure you that the further journey will be long-lasting, productive and very delighting. Our business analysts will precisely understand your business conditions, competitors, existing plans and solutions and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading digital marketing and SEO Services Company in Mumbai, also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will suggest you the best platform that will fulfill your requirements. Feel free to contact our technical or business team at any time for your Software, SEO, link building or digital marketing requirements and glorify your business with the revived digital marketing campaign, SEO efforts, and paid advertising.
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