Common mistakes in content marketing strategy

Content is the foundation of every business. Your content determines the direction and the growth of your business. The more genuine and powerful your content is, the more will it generate leads and promote your business. A number of different creative content marketing strategies are followed by businesses to promote themselves. They are maintaining their websites, writing regular blogs, posting on social media platforms, displaying boards, promoting through advertisements, writing in business journals, etc. It is through this content that you reach to people and people reach to you.

Content Marketing is Powerful

Now, you will think if everyone out there is working on content and why still everyone of them is not able to win people’s hearts? The reason lies in the major mistakes that they do while implementing content marketing strategies. The aim of content marketing is to present content that people want to read and not what you want to show. This very fact should be kept in mind while implementing content marketing strategies. If people love reading your content, it is but obvious that they would share it with their friends, relatives, colleagues, and this will naturally promote you.

If you have the potential to create genuine content and want to generate leads through it, here we would want you to know the following mistakes that you might have been doing them.

1. Ignoring Creativity :

Most of the times, you will get to read similar contents on blogs or on advertisements. Also, the pattern of presenting the content is also similar. To fetch a good number of readers, your content has to be creative. Do not try to present it in the form of infographics only. Remember, you not have to impress the masses but also to Google in order to be among the toppers. Write on diverse topics, try to make it as interesting as possible, focus on variety, and then your piece will come up as an extraordinary one.

Creativity pays off

2. Focusing on length :

When you have an interesting topic to write on, watch the length. People never find reading lengthy contents appealing. You wouldn’t want them to get bored while scrolling down. Make sure your content conveys your message in small length and that it is written to the point. There is no point in pulling the content for mere increasing the length. While trying to increase the length of your content, there are high chances that you will end up with mediocre-quality content. If you cannot compromise on your product or service quality, you shouldn’t compromise on your content quality. Rather than adding more and more words, you can get your message conveyed by images. Images speak a lot more than words do. So, focus on quality of the content not its quantity.

Small is beautiful

3. Sticking to one format :

Most of the times, though the content is quite unique, the way it is been presented in conventional. People enjoy changes and they want variety. Do not stick to a particular format for presenting your content. If your content is genuine and unique, it has to be presented in unique ways. We present you the following list of mediums that never fail to appeal the reader :

1. Infographics

2. Videos

3. Emails

4. Downloadable PDFs

5. Slide Decks

6. Podcasts

7. Webinars

8. Online Courses

9. Live Streaming Presentations

10. eBooks

11. Physical Books

Keep changing content format

4. Overlooking SEO :

Mere developing an authentic and unique piece of content is not enough if it is not SEO proof. Yes, it has to be seen by every single netter who looks for it. SEO boosts the quality of your content and ensure that it is among the top rankers on search engines. Most businesses think it is technically complex and ignore it. Also, in an attempt to make it visible on the first few sites, they go for keyword stuffing. This is the biggest mistake that they commit. An article that is keyword stuffed is likely to be penalized by Google. SEO not only makes your content viewed by everyone, but it also helps to avoid keyword stuffing and stay ahead of your competitors.

Get your content SEOed

5. Not measuring results :

This is the mistake that is been committed by even large businesses. The rule is simple, if you are doing it, you should measure it. According to the 2015 B2B Content Marketing Trends report, 49% of B2B business owners are still having trouble measuring the effectiveness of their content. When you are investing your time and money and putting so much of efforts, it is quite rational to check for the results and to know whether your content is working or not. When you are posting on social media platforms, check for the increase in followers and the active readers. When you are blogging, check for the number of views in a month or so. Analytical data helps you to know about your progress and to make necessary changes.

Track and measure results

Content is the king and so it has to be treated the similar way. If the above mentioned common mistakes are avoided, your content will definitely help you to rule.

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