Metrics Used To Measure The Success Of Digital Marketing Campaign

Success rate and success ratio are significant terms for any campaign since they talk about the success or failure factors of the implemented campaign. When it comes to the digital marketing campaign, remember one thumb rule forever—it must be measurable. The digital marketing campaign is a systematic business activity that adds magnificent efforts from your side, considerable investments and valuable time for its execution. In short, the digital marketing campaign should provide decent “ROI” so that you will be able to conclude that your investments were right and all the way it was a worthwhile decision. Now the next important question is how will you conclude that the campaign was a hit and it has been successful to provide better ROI to your organization.

 

Well, we Dreamworth Solution a leading digital marketing company in India is guiding all our global readers regarding the success metrics of a digital marketing campaign through this platform. It is not the case that digital marketing success is measured on the basis of generic terms such as like and share count but digital marketing experts have set standard KPIs and metrics for evaluating your hard work and align your campaign efforts in the right direction. We have planned to simplify these success metrics that compute the digital marketing campaign success rate. Our attempt is to provide you an all-inclusive guide on the digital marketing success metrics that can ultimately help you in planning a worthwhile and productive marketing campaign. Being an authenticated and trusted digital marketing company in India we are pleased to guide, educate and help our readers here.

 

Digital marketing campaign success or failure can be evaluated with the help of the following parameters or metrics.

 

Website Traffic Metrics

 

The ultimate aim of any digital marketing campaign is to drive qualified and serious traffic to your business website that can further engage in fruitful activities like purchasing, cart additions, or subscriptions, etc. Website traffic is a significant metric used to compute the digital marketing efforts, however, it is not the only parameter used for the same rather it is used through a combination of other parameters for more effective results. Google Analytics will be your Techno-buddy for this computation.

 

Website Traffic

 

Your website reflects your home base, business page and the face of your business. By considering this you can align all your digital marketing efforts to drive quality traffic on the business portal/website. The ultimate goal of the digital marketing plan is to send more traffic to your business website over time. Measuring website traffic can be highly beneficial to get insights on campaign success, reach, etc. A steady decline in web traffic indicates serious issues to the website like incomplete links, technical issues or even Google penalty.

 

Quick Tips To Increase Web Traffic

 

• Optimize all web pages on a business website/portal with relevant and trending keywords.
• Make significant efforts to publish in-depth and unique content on your social media, blog.
• Fully utilise social media channels for content and offers promotions.
• Extend your budgets to create ad creative to a landing page with an attractive offer.

 

Traffic by Source

 

This specific website traffic metric throws light on exactly where your business website visitors, customers are coming from. Digital era has equipped the digital marketing industry with a myriad of marketing platforms and marketers are ready to capitalize on all of them, in this scenario, it will be interesting to know which one is the most effective. The winning sources can be pointed out by finding traffic by source metric and your marketing efforts can be further increased for other sources that were not in the winner’s list.
Google Analytics concludes that the following four sources are highly effective:

 

• Organic Search: These visitors clicked a link on a Google search result that brought them to your business portal landing page.
• Direct Visitors: These visitors directly typed your URL into the search bar and perhaps have it bookmarked in their browser and returned to the website for checking the new offers.
• Referrals: The types of users were redirected to your website when they clicked a link from another blog/ website.
• Social: These users visited your website after reading your social media profile, images or content posts.

 

New Visitors and Returning Visitors

 

This specific dual metric allows you to determine how relevant your blog/website content on the scale of the time factor. A great visit count can indicate that your content is valuable and people used to come back on your web-page.
For periodic content uploads like blogs, we recommend you to track New vs. Returning Visitors metric to conclude on the progress of new content pieces included on the website or blog. The new visitor metric is significant with reference to organic traffic whereas returning visitor web traffic is important to understand serious traffic that repeatedly visits your webpage.

 

Quick tips for increasing visitors count:

 

• Create and regularly publish unique and quality blog content that can be found organically through search engine results.
• Use the Twitter campaign to endorse blog posts, and take care of relevant hashtags in the content.
• Send an email notification to your subscribers or even new users after a new piece of content is added.

 

Sessions

 

The session is a technical term that denotes the number of visits your website receives. Google tracks and counts this for 30-minute slots, meaning it avails this website traffic metric for a half-hour for each individual user.
E.g. Amazon,

 

Prospective customers may generate a session in the morning to surf the portal and then visit again later to add new commodities to their cart. Here each of these two activities is considered under unique sessions.

 

Search Appearance

 

The Search Appearance tab is well equipped with a set of tools to assist you optimize and improve the appearance of your business website on Google’s search pages. A simple example, Data Highlighter can be used for Google's understanding of your website’s data and displaying it in the data-snippets form on the Google search results page.
The HTML improvements tab is useful to find out any content issues with your website. We advise you to think of this functionality as Google Web Developer tools to guide coders to construct and design your website in a Google-friendly manner.

 

Average Session Duration

 

Depending on the website’s offerings and functions like the only informative portal, e-commerce, etc. or the industry served by your business, the time on website metric can differ in its relevance to your digital campaigns.

 

Average Session Duration is a standard indicator to know how long users spend on your website entirely. This metric is also useful from a user experience (UX) standpoint. It enables you to think on different questions like.

 

• Is your website navigation-friendly?
• Is it offering the required stuff to the users?
• Is the content good, appealing, and worth reviewing?

 

Quick tips for improving visitor time metric

 

• Take efforts to add video content.
• Use of backlinks.
• More efforts for readable content through whitespaces, images, and larger fonts.

 

Page Views

 

This metric indicates the total number of pages viewed by the users. A user who repeatedly comes to the same web page will set off this Google marketing metric, offering the broadest view of this metric. It is one of the significant metrics offered by analytics platforms and provides information on how many pages are visited in a given time slot. This helps you to conclude on the worth of each page on your website or entire website value.

 

Most Visited Pages

 

This sweet and simple analytical metrics help you understand the most valuable areas of your website. This metric is availed in the “behavior” section of Google analytics. The Most Visited Pages parameter provides all sorts of insights about exactly where your website’s visitors are going and for how long they are connected on that webpage. We will recommend you to check the Behavior Flow for detailed analysis.

 

Exit Rate

 

This is an exclusive marketing metric that provides specific details on website design and user experience.

 

If your digital marketing campaign is intended to drive new readers to your website due to your branding efforts, the Exit Rate parameter will guide you exactly where these users left after they have gone through your content.

 

Unlike Bounce Rate which arose when the reader goes through only one page, Exit Rate helps you in finding where the readers lost interest after spending significant time surfing your website.

 

Bounce Rate

 

It is somewhat different from the previous metric Exit Rate, here the Bounce Rate metric indicates the percentage of users who leave or bounce away from your official business website after viewing only one page of it.

 

• High bounce rate indicates
• Considerable loading time
• Irrelevant content
• Content that is not appealing
• Technical problems and errors on the website

 

• Quick tips for reducing bounce rate
• Load time matters.
• Provide additional internal links to web pages.
• Include images, visuals, and graphics in your content.
• Proper call-to-action.

 

Conversion Rate

 

Google Analytics provides an excellent metric to compute the success of your campaign through conversion rate. The term conversion can encompass

• an actual sale,
• a completed download,
• a subscriber,
• a lead entry, etc.

 

Impressions

 

The content uploaded on social media or a pay-per-click (PPC) ad may be presented multiple times to the same viewer. Each time this content delivery is considered as an individual impression. The impression count will always be higher than possible reach because the reach metric is applied once per user.

 

Social Reach

 

The posts prepared for social media platforms are intended to reach a wide number of readers. This social media metric helps in computing the performance of the post on social media.

 

Quick tips to improve social media reach:

 

• Branding of social media profiles
• Post unique, curated and quality content consistently
• Engage in community

 

Social Engagement

 

Social Engagement presents the total number of interactions made on the social media post.
This could mean:

 

• Clicks
• Shares
• Retweets
• Comments
• Likes

 

Email Open Rate

 

This is one of the most significant email marketing metrics every marketer needs to watch.
High open rates can indicate

 

• Good segmentation of list
• The attractive and catchy subject line
• Appropriate email time

 

Click-Through Rate

 

The Click-through Rate (CTR) can be applied as an email marketing metric and as a paid advertising metric. CTR can assure a better conversion rate across many domains.

 

Overall ROI

Last but not the least ROI equates to how much you spent for a digital campaign (investment) vs. how much you earned i.e. your return through a campaign.

 

To Sum It All Up

 

Dreamworth Solutions is a well-known digital marketing company in Mumbai and it also offers several other allied IT services like web design, web development, app development, content management, SEO, software maintenance and ORM to name a few. We attempted to guide you on various computational metrics for a digital-marketing campaign’s performance. We have a profound and enriching experience as a Digital Marketing Service Partner making us a brand in this sector. We assure the best digital marketing service to you including SEM, SEO, content management, PPC, Social Media optimization, etc. We will not make any fake promises about traffic increase and rank uplifting because we follow strictly Google’s guidelines and being honest and trusted Digital Marketing Company in Mumbai we will not misguide our readers for any reason, but we assure that our worth services will amuse you and reinforce you to renew the contract every year.

 

I hope you like and enjoyed the content.You can also see our success stories on our website. Once you get associated with Dreamworth Solution for your Digital Marketing requirements, we assure you that the further journey will be long-lasting, productive and very delighting. Our business analysts will precisely understand your business conditions, competitors, existing plans and solutions and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading digital marketing and SEO Services Company in Mumbai, also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will suggest you the best platform that will fulfill your requirements. Feel free to contact our technical or business team at any time for your Software, SEO, link building or digital marketing requirements and glorify your business with the revived digital marketing campaign, SEO efforts, and paid advertising.

 

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