SEO and Content - An imminent correlation

Content marketing and SEO have become indistinguishably connected in time. They belong together like Yin and Yang, cream and coffee, and salt and pepper, content and so operate by themselves without any issues, but when brought together, something astonishing is created.This may not necessarily mean that they go together like cream and coffee, but they have transitioned over time to get to where they are today. When brought together they create an imminent correlation, making it the best pair digital marketing has ever seen.

The beginning of time

When the internet first came out, people used to find websites from link based directories, for example; the AOL home page. The web then transitioned from human curated search engines like yahoo to an algorithm based search engines like google. They are two different terminologies but the end goal was still the same to help users access the world wide web. SEO was juvenile and goal – oriented at that time and knew then that its end goal would be to increase website visibiity to its users.

Living on nerve ends

During these primaeval years SEO was still celibate and search engine algorithm were using elementary factors to rank pages and SEO was able to find ways around the rules then.  SEO was immersed in bobbing through websites and making profits. And like a stag spent its time in stuffing of keywords, repetitive phrases and other unsolicited techniques.  These methods worked then and it continued to build and buy links which were discarded shortly after. During SEO’s unsolicited years, it came across content marketing.  SEO liked the way content was able to engage users and content  was mesmerized by the way SEO increased the visibility of websites.

The objective

Google acknowledged  SEO’s dubious methods and began working on algorithm updates to tackle them. Google had always aimed to offer the most relevant results to its users,  but found it unfeasible to triumph over these dubious methods. The only solution to the problem then was content.

New Beginnings

Slowly but steadily content marketing began using  keywords, and quickly started earning authoritative backlinks on its own. SEO was able to increase website visibility through execution of such methods. 

Google compensated the two by adding features meant to elevate the efforts of  SEO and content while still  keeping in mind its ultimate goal of providing its users with relevant results. Google Suggest, Trends, Analytics, and real-time updates made the correlation between SEO and content marketing vital. Such features gave weight to targeted optimization and user focused content.

Internet - A Victory

Creation of content while keeping the user in mind was a great hit. This was a great victory for the Internet. It was a start to a more personalized and engaging world wide web. Even though the Internet was moving towards as superior standard Google had always anticipated there was much more to be discovered. This is when algorithm updates of Panda and Penguin came into the picture. 

Panda & Penguin

Panda's idea was  to penalize websites of low quality and those with low quality content, with its main purpose being to bring  high quality and content sites on the top of serp. Penguin’s main idea was to bring down websites that violate Google’s Webmaster Guidelines and use  black-hat SEO techniques and the purpose remained the same.  Although SEO and content marketing were strengthening each others purpose for a long time and in a way Google thought acceptable, many of these efforts were rattled after these two algorithm updates.

Insights

Shortly after the release of Panda and Penguin social media marketing came into the picture. Rosetta stone was a strategy and software that controlled customers interactions on Facebook. This brought SEO and content back into perspective. Content marketing created well-thought-out, high-quality keywords and material that users were interested in.  People started to share such content across social platforms. As this brought more visibility to content the importance of SEO started to rise again. Google compensated such rich material with better ranking on the search engine result page. 

SEO requires thoroughly thought out keywords, content marketing provides a zone where such keywords live. SEO is responsible for inbound links, content marketing makes the material that interests users and in-turn they link to. Optimization done in SEO rewards content by better visibility throughout the Internet, making it an imminent correlation. As SEO providers, marketers must seize the two to see results. Local SEO providers and content companies are becoming quite popular in cities like Pune, Bangalore, Mumbai and Delhi. Local small businesses are losing out on potential customers in smaller areas in cities like Pune. Thus, SEO and content companies in Pune are becoming popular.

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