The Value Of Content In Todays Digital Space

Are you unaware – about the importance of blogging?

The first blogs appeared in the late 1990s, and now in 2016, blogs are reaching a more sophisticated and developed stage. A lot has changed over these two decades and, indeed, much continues to unfold in the blogging world today. Even though websites have always been the backbone of the internet, they have never gained as much limelight as blogs have over the years. The rage on blogs and content continues to grow in the digital world.

Let’s take a look at some of the ways blogs contribute towards Online marketing.

1) Drive’s traffic to one’s website.

With the hope of people actually reading your content; buying traffic is quite expensive and illegal. Every time a blog is added to a website, a new page is available for Google to index.  This means a higher chance to be seen in search engines and in turn driving organic traffic to one’s website. It is a hint encouraging Google and other search engines to check one’s website on a regular basis for new content. Blogging also helps in getting spotted by social media. Whenever a blog is written, it includes content that can be shared on social networking sites, which helps in exposing one’s business to new audiences. Blog content also helps in continuous social media content. Instead of coming up with new content, a blog can serve as a substitute for that content. Thus, growing one’s reach on social media with blog content and driving new users to the blog page via social channels.

2) Turn’s traffic into leads.

Since there is an increase in traffic to the website through the blog, one can convert the traffic to leads. This can be achieved by adding a lead generating call-to-action to every blog post. For example free samples, free trials, free ebooks, free templates and so on. It is a simple procedure – A user comes to website,  the user sees the free call-to-action, the user then clicks on the call-to-action and is redirected to a page containing a form, after the user has submitted the form there are allowed to download the free offer. This helps in converting the ingoing traffic to leads.

3) Creation of authority over the users.

The finest blogs on the internet answer questions that users are looking for. If one is constantly creating user generated content, they will automatically create an authority over the users. This is a great way for the sales team to increase their leads. One should think of the leads a well written blog can bring to a company. If users find their questions are being answered by one’s blog posts they are more likely to trust and keep coming back for more since they were helped before. Users that have been reading the blog posts will gain knowledge on the particular topic and the latest news /developments in the particular industry. This is a better conversion than a one to one conversation between a sales person and a customer.

4) Drive’s long-term results.

“Content Marketing is all the Marketing that’s left.” ~ Seth Godin

Good content lives long. Once a blog is published, it continues to attract web traffic and leads.  For example, a blog may attract 40 new leads this week, 20 the following week, and so on.  As long as the blog is being published at regular intervals across social media, the process of gaining leads and traffic will never end.

5) Additional perks of blogging!

1. Freedom of expression.
2. Development of thoughts.
3. Creation of a style/brand.
4. Expert at short hand typing.
5. Creativity regenerates.
6. Improvement of vocabulary.
7. Improvement of networking skills.
8. Building of professional networks.
9. Expansion of social circle.
10. Increase in followers = Popularity = Success

If you liked this blog you may also be interested to read SEO Forecast for your Digital Marketing Calendar 2017