Trends that will catch a new level of online marketing

Marketing is a field ruled by those with the ability to see the future and plan accordingly, predict changes, and move to trends before your rival company does.

Some of the trends that will make a huge impact on the Digital Marketing Scenario are as follows:

1. The Rise of Augmented Reality.

Only a Few people would have anticipated that Pokémon Go would have created such a boom in the market as it did, it almost earned $10 million a day during its peak. The craze for it has largely fallen down, but it had two main effects on the online marketing sector. Firstly, it gave users augmented reality (AR) experiences, and secondly, it has given the company a taste of the earning potential in the market. It is expected to see more companies rolling out with AR games, AR Ads, etc.

2. Take Off of Live Video Streaming

Users of Social media are demanding more in-the-moment content, providing them a good view into an event they had, which was not accessible earlier. As a result of faster Internet and the use of mobile devices, live video has become a trend on its own having more and more apps and several platforms giving some kind of “live streaming” functionality. Even the first Presidential debate in US, was streamed live this year, which drew millions of viewers in. The Live video is rolling on to the top for the last few years, but in 2017, according to the changing trends it will fully take off, and will be used by more brands and more people than ever.

3. Native Advertising will make a Boom in Popularity.

Native advertising is one of the former trends on changing trends list. The concept has been used for years now by big brands seeking for a simple way to get the natural visibility. This year, native advertising is on an upward track where consumers continue to criticize or ignore almost all forms of conventional advertising. The native advertising has become a clever way to get consumer’s attention. We may also encounter newer, more improved versions of native advertising later this year, which will be accepted by all the consumers who criticized it earlier.

4. Brands Will Target specific Markets

Online marketing is becoming wider; though the number of available customers has remained more or less constant, millions of new businesses have immersed into space for a piece of the pie. This is especially true in the content and social media marketing areas. One of the best solutions to survive is to target a more precise niche, appealing to a smaller range of demographics with a more precise topic. As a result, we are compelled to see more organisations opting for more targeted, almost personal level content and drives.

5. Rise of Content Marketing

Customers are also craving for more mesmerising experiences, giving them the idea that they are doing more than just staring at their phone or their laptop screen. Augmented reality (AR) and virtual reality (VR) are the two technologies which are driving this mentality forward but don’t ignore other ways of implementing this mesmerising experience. You can offer your consumers 360 videos (360 degree visualization) to feel like they are experiencing the moment, or host live training programs and workshops to get people to be engaged with you. This would work as an opener to provide some level of interaction in a way that makes people feel like they’re a part of the bigger thing.

6. The Expansion of Data Visualisation Tools

Data is the most important constraint in the life of marketers. We always require quantitative data to know who’s buying what, why and when. But even data analysts often have problems knowing exactly what the data shows. Now, technology is finally making a jump to the interpretation of data analysis; there are several data visualisation tools available in the market. In 2017, every business will wish to start using the tools.The technology will be more advanced, and data analysis demands will be larger than ever.

Understanding the Consumers intention of Purchase

Data is the most important constraint in the life of marketers. We always require quantitative data to know who’s buying what, why and when. But even data analysts often have problems knowing exactly what the data shows. Now, technology is finally making a jump to the interpretation of data analysis; there are several data visualisation tools available in the market. In 2017, every business will wish to start using the tools.The technology will be more advanced, and data analysis demands will be larger than ever.

In the wake of these many changes in the market, one has to keep pace with the latest trends. In order to stay in stream with the changes, everyone has to find a solution. DreamWorth Solutions provides online marketing solutions in pune to several clients who face problems related to digital or online marketing. With many of the successful ventures in this particular field, DreamWorth Solutions Pvt.Ltd. has achieved a rank among the top digital marketing companies in pune.

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