video marketing - a touching way of digital marketing

Creating effective content is not alone sufficient for securing a high rank in SERP but the content should be authorized and promoted by authenticated websites to improve your SEO ranking. Establishing authority is highly important from an SEO perspective and it can be achieved by earning links from appropriate websites, brand building and pampering an audience with the right content.

According to Google quality content and links are two prominent and equally important factors for SEO performance. Earlier we have discussed many aspects of content strategy and delivery through different resources. Now, we Dreamworth Solutions a big brand in Digital Marketing

It will be better to begin this guide with the fundamentals of the link concept for better understanding.

What is Video Marketing?

The definition of video marketing is simple and pretty to understand. Using video or series of videos to promote advertise or market your brand, commodity or service. A strong and well-planned marketing campaign employs video as a marketing tool. Customer testimonials, how-to videos, informative videos, videos from live events broadcast, corporate event and training videos, viral or purely entertainment videos and a big list of different video generation ideas.

Why Does Video Marketing serve As The Best Marketing Tool?

• Video and SEO a great bonding - Videos bear the capacity to improve search engine ranking, open rates, click-through rates, and conversions brilliantly if you reach your target audience. YouTube is the second largest search engine next to Google and it is owned by Google. This tie-up between YouTube and Google can help your business ultimately if you utilize the fullest capabilities of YouTube through tagging and social media features.
• Video improves conversion rates - According to one recent study, 57 percent of online buyers were more likely to purchase a product they were planning to purchase after watching a video input and demo of that product. Therefore, many know-how, unboxing and explainer videos are promoted by the big brands.
• Ease and access - Video marketing has made simple with many platforms available on the web. YouTube, video boards, broadcast television, and street marketing, you can consider as an example. Extensive use of smartphones and devices made the concept of video marketing very simple and assessable to all. In fact, video marketing has overcome the drawbacks of print media-based marketing techniques in terms of its wider reach and assess.
• Effective Mechanism - Studies reveal that retention rates for data that is both seen, observed and heard is almost 80 percent. This figure reduces to 20 percent for information and data that is only seen and hardly 10 percent for information that is just heard. In short, videos offer a combined mechanism for visual and audio information and is highly powerful marketing tool in terms of user retention.
• Touching Way - Video provides an appealing and touching way to deal with people’s emotions through music and message aspects. Video conveys an appropriate message than any graphical or textual posts.

Types of Marketing Videos

Now in this section, we would like to introduce our readers about various types of marketing videos that can strengthen their marketing campaign in a unique and admirable way.

• Demo Videos - Demo videos present how your product or commodity works or future service experience to the prospective buyers. Various demo videos include a tour of the software, unboxing experience, and product testing, etc.
• Brand Videos - Brand videos are mostly used for a strong advertising campaign, and it showcases the brand’s high-level vision, goals, mission, or product, commodity, and services. The ultimate goal of brand videos is to create brand awareness around your brand and to attract your target audience.
• Event Videos - Event videos offer a decent way to notify and inform about your business conference, fundraising activities, product launch events, round table discussion, or another type of event.
• Expert Interviews - Interviews with internal experts or industry leaders are a great way to build trust and authenticity with your target audience. The best way is here is to find influencers in the industry - with the same or different thought process - and get these intellectual inputs in front of your target audience.
• Educational or How - To Videos - Educational/training or instructional videos can be used to educate your audience something new or transfer the foundational knowledge they'll require to better understand your company offerings. These videos are also useful for sales and service teams as they closely work with customers.
• Explainer Videos - This type of video is helpful to better understand why people need your product or service or offerings. Many explainer videos work on a fictional journey of the brand’s central buyer persona which has a problem with reference to decision making.
• Animated Videos - Animated videos can be an excellent media for hard-to-grasp terms that need better imagination through visuals or to elaborate an abstract service, package or product.

Case Study and Customer Testimonial Videos

These types of videos offer a superior experience to prospective customers by understanding the detailed experience or case of previous customers. All successful brands provide testimonials, case-study based videos on their website and social channels.

• Live Videos - Live video offers your audience a bit different, behind-the-scenes look at your side. It also supports longer streams and great engagement rates. Statistics say that - viewers spend up to 8.1x longer time through live video than with other video options. Live-stream interviews, events, presentations, and user interaction through comments, questions, calls offer the best marketing tool to many brands.
• 360° & Virtual Reality Videos - Thanks to the advanced camera and lens features. With 360° videos, people “scroll” around to enjoy delivered content from every angle - as if it is an actual view of the event, place or plant.
• Augmented Reality (AR) Videos - In this type of video, an extra layer is inserted into the current image or current aspects of the world. This video offers value addition to your marketing campaign with a more technical edge incorporated in it.

From Dreamworth Solution’s Desk

Dreamworth Solutions is a well-known digital marketing company in Mumbai and it also offers several other allied IT services like web design, development, app development, content writing, SEO, software maintenance and ORM to name a few. We attempted to guide you on video marketing and its various aspects.

Dreamworth Solutions offers the following Video Marketing Services -

• Youtube Research and Channel Management
• Video Optimisation
• Video Marketing Content Formation And Message Delivery
• Video promotion
• Query and Response Features
• Finding the Audience
• Social Channel and video management

I hope you like and enjoyed the content. Feel free to share your IT and digital marketing requirements at any time. We will be always there to help you in cost-effective ways and easy terms and conditions. You can also see our success stories on our website. Once you choose Dreamworth Solution as your service partner, we assure you that the further journey will be long-lasting, productive and very delighting.

  Our Specialisation

• Digital Marketing
• SEO
• Website Development
• Mobile Application
• Online Reputation
• Social Media Optimisation
• Software Development
• E-Commerce Website
• Content Marketing
• Social Media Marketing
• Branding
• Advertising
• Print Media
• Email Marketing
• SMS
• Whatsapp Marketing