PPC, i.e., Pay Per Click is a marketing strategy in which search engine advertising is used to generate clicks to your website. The businesses that want instant clicks to their websites and are not interested in earning the clicks organically, go for PPC. PPC is a model of online marketing in which advertisers pay for each click on their advertisement. More importantly, it is a way of purchasing visits to your website.
PPC is a renowned option of getting leads and it has gained the attention of the majority of the global companies. Most recommended and popular platform for the PPC among clients is Google Adwords. Efficiently managed and programmed PPC campaign can make significant differences in your customer base, by targeting traffic, Remarketing, leads generation and finally customer conversion.
PPC content for Google
Google PPC marketing facilitates you to advertise on Google, which helps to get your message out to a huge audience of internet users. In order to perform PPC marketing with Google, you need to use Google's advertising platform, AdWords.
AdWords is Google's pay-per-click (PPC) advertising platform and chief source of revenue. In PPC Google marketing, you have to use AdWords to bid on the keywords you want to activate your sponsored ads. Google selects ads to be shown and the position of the ads based on every user's maximum bid and Quality Score.
Google Adwords is PPC
Through the PPC content, we need to target
1. Keywords:
It is important to select words or phrases related to your business so that your ad appears when customers use those keywords to search on Google. By developing an extremely pertinent keyword list, your chances to display your ads to the most interested customers increases.
Keywords are targeted in Google PPC
2. Location and language:
It is also important to select a suitable language and geographic locations like country, state, city or region where your customers are inhabited. After setting these targets, AdWords decides to whom your ads should be shown depending on various factors such as the Google domain, search keyword, IP address of the computer, language preference set for Google, and the languages of the websites they visited previously.
Location and language targeting makes PPC campaigns successful
3. Device:
Through the PPC content, you also should target all types of devices. Ensure your ads can be seen across all devices depending on the users’ particular location, time of day, and type of device.
Targeting devices is crucial in PPC
4. Audience:
You also need to target the right audience through the PPC content. So, make sure your ads are seen by people who have earlier visited your website by using remarketing lists for search ads (RSA).
PPC targets audience
Benefits of PPC
- Ease in finalizing and targeting a specific audience.
- Progress in instant traffic.
- Systematic and result oriented process which is also measurable in terms of success.
- Good rate of conversion.
- People generally can’t recognize paid ads.
- Controlled campaign.
Our Services for PPC
We Dreamworth Solutions, provide a broad spectrum of different services that can enhance your customer base and business amazingly. We provide cost-effective solutions for your Google ad world campaign despite the extent of your business. We are always preferred choice for PPC campaign management for small and medium entrepreneurs. Apart from this, we have the exposure to the global environment with multinational clients and franchise. We have expertise in building effective campaigns and work with an efficient and productive strategy for your PPC management.
Basically, our expert team can guide you for PPC services with reference to consultation, audience targeting, business goals and scalability, strategy building for campaign and campaign management.
We have our technical and skilled resources who work on every aspect of Google ad words, including Display Ad, Mobile Ad, Remarketing Ad, Search Ad, etc.
We follow better business etiquettes and ethics and keep the process 100 % transparent with quality support from our side.
Our PPC campaigns are emphasizing more ROI for our clients and we assure the same by page optimization, page relevancy, optimizing and managing keyword with respect to time, bid refinements, keyword refinements, testing, experimenting, etc.
We provide customized packages or simple campaign outsource service which is easy to resume or quit.
To boost your PPC service we also provide different services such as SEO, Mobile app development, social media marketing, Website development, online reputation management, etc.
