Functional Area:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for the purpose of diagnostic reporting on client project
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to the client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Good levels of communication. Both written and verbal
• Work closely with the other team members to meet client goals