Functional Area:

• To create & implement PPC campaigns across multiple search engines like Google & Bing with
• Good experience in campaign planning, and its implementation, budget management,
• Performance review and optimization of paid search campaigns
• Should be well-versed with search & display network
• Should be able to perform keyword research, Ad copywriting, & landing page optimization
• Can create daily reports of performance analysis
• Experienced in managing SEM campaigns; targeting customers in US and Canadian markets
• Good analytical skills with an ability to drive meaningful actions from large data sets
• Candidate should be good in written and verbal English
• Fine capability of SEM and Campaign Management
• Able to work on Google Adwords, Google Analytics & Bing Ads
• Good hands on MS Excel.
• Thoroughly involved in online research