People have started to develop software for lead management on a greater scale. There is a requirement for

lead management software Development Company

. Lead management is a collection of methods, systems and practices designed to generate new potential business clients for operating the variety of marketing campaigns or programs. It is also a process of tracking and managing the clients. Lead management processes are:

1. Lead Generation: There are marketing tactics to create consumer interest and inquiry for products or services. These tactics are like blog posts, advertisement, social media, events, etc.

2. Customer Inquiry and Capture: Customers respond to this and the data is recorded.

3. Filtering, grading, distribution and contact: Customers are then filtered on the basis of the validity of the request, their likelihood of becoming a customer.

4. Lead Nurturing: Leads are the sorted on the basis of whether they were contacted or not. Then the customers are later scheduled for follow up processes.

Dreamworth develops the software for these marketing strategies too. It is a