Online Reputation Management - ORM

ORM is simply online reputation management. ORM involves monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and web content. It is highly important to the company to keep a check on how someone or something is comprehended based on an internet search. As the amount of user-generated content on the internet increases, it starts to affect internet search results more meaningfully, and the necessity to change those results arises naturally.

 

 

Mechanism of ORM

 

• Observation and research on existing content about your brand and business. This process involves detailed analysis of top search engine result pages, along with the social media related to your brand.
• Classify the outdated, poor-quality, malicious, misleading and offensive content regarding your business.
• This type of content can harm your brand since people can observe such scandalous or shocking content about you.
• The intelligent search engine recognizes the popular negative links about your brand and hence, this gossip can be promoted.
• Social media also promotes the rate of negative posts shared about your brand.
• Balance the negative content with relevant, updated and positive content about your brand.
• Overload all channels with the positive stuff about you in order to suppress the negative links.

 

 

At step 2, if your brand has been observed with positive, current, good-quality and balanced content further sequence will remain the same. The social media, search engine, and other channels will promote maximum good stuff about your brand and hence, your online reputation will be persistent.

 

ORM mechanism is beneficial in both cases, those who are suffering from reputation hazards and those who have a good reputation at present. For good reputation seekers, ORM can help improve the brand, its popularity, search engine ranking, social media followers and good feedback. In the other case, it can help to maintain your position, to overcome the risk of competitors and to keep your web reputation persistent.

 

To understand the significance of ORM you can consider the given examples, ranging in different and unique domains.

 

• James Gunn: Suffered in his position and came across a setback though he was a reputed director of the movies Guardians of the Galaxy, his offensive tweets got focused and harmed his reputation.
• NASA internship: Twitter user @NaomiH_official lost her opportunity of an internship with NASA because she was observed using profanity on a #NASA-tagged tweet by a high-ranking NASA official.
• Harvard admissions: In 2017, a few college students missed the opportunity to join Harvard as a result of their offensive social media posts.
• Many Indian celebrities have lost their reputation due to their offensive social media posts. A recent example includes the reputed Bollywood celebrity posted an offensive tweet with reference to the Indian election result. Further, this celebrity required to apologize for the tweet and it also harmed her reputation.

 

 

These examples are self-explanatory and emphasize the significance of ORM for any brand, business or a person. It is always important to keep an eye on your web presence and how people talk about you. If you find anything incorrect or fishy it is the right time to start your first step of ORM.

 

Despite your business type, brand or domain you need the help of ORM to assure good online presence. ORM has been a great trend for celebrities, politicians, sportspeople, and different business brands. Any domain including fashion, entertainment, politics, sports, education, electronics, engineering, or finance can get the advantage of this technique to assure best web reputation. Online reputation will eventually result in the expanded customer and follower base and higher value to your brand.

 

ORM works on the following principles

 

• Respect Matters Trust and respect are fundamental assets while building your online reputation. It is necessary to keep your ORM strategy in line with these two pillars.
• Monitor and Perceive It is vital to monitor the buzz around you. Social media is a great platform to know and understand different perceptions about you. Therefore, it is preferred to keep an eye on your social media platform and get knowledge and input on your reputation.
• Politeness ORM principles are based on your polite and adequate presentation in order to build a good reputation.
• Quick Response Faster response creates the best impression and presents a sense of attentiveness from your side. Late reply can harm the reputation. Polite word framing is an essence of ORM.
• Address Criticism It is recommended to be transparent in your deals and always be ready to address criticism. Immediate response statements provided on criticism creates a great impact.
• Care for your Google Results Concentrates on your Search Engine results. Google's first page is a mirror to showcase your brand reputation. Be careful about your Google first page card.
• Address and Understand your attackers Try to understand your attackers who can post wrong information about your brand and reputation. It is better to know the hidden attackers and detractors. Keeping an eye on the competitor's profile is always beneficial.
• Self- Learning through Mistakes Prior mistakes can become the best lesson forever. Many commercial brands have suffered reputation issues due to their previous mistakes and no action approach on them. The same principle is applied to celebrities and other influencing personalities with reference to reputation management.
• Its Professional Task ORM is not an in-house activity, perhaps it needs professional help of multi-disciplinary experts including social media experts, analysts, journalists, content creators, etc. Prefer choosing your ORM service partner to meet your ORM requirements.

 

ORM Rectifies and Works On

 

Being an entrepreneur or even a celebrity, you need to show transparency in your deals. Whether this transparency is in the form of customer feedback, reviews, complaints, fan and follower's opinions or your employee's feedback, it can sometimes harm your brand or business. There are several platforms available on the web to all these stakeholders to express about you. Negative content and posts relevant to your brand or position can be tolerated to some extent, but when its ratio increases, it ensures your reputation being harmed and your competitors being indirect beneficiaries of this situation. Despite your domain, whether it is entertainment, politics or business, you will be a victim of online negative content, reviews, and posts.

 

Negative web content can be classified into two classes depending on its severity.

 

Negative Reviews/Posts: Negative posts/reviews matters a lot to small players as it brings down their reputation. It can impact the brand or business for several years. It is better to opt for ORM services if your brand is facing the challenge of this primary negative content.

 

Disastrous Content: It is a big challenge to even a strong player in the market. It can take the form of hate sites which are dedicated to attacking your online reputation badly. It can also contain illegal, offensive and insulting posts and information about you. Negative media coverage is also an online reputation disaster. Media posts have vast visibility and it can harm your brand substantially.

 

 

ORM works by overloading your web presence with positive content, feedbacks, comments, reviews to overcome the existing negative web content associated with your brand. ORM also assures high ranking of your official pages to increase visibility and accordingly, it pushes down the negative and disastrous pages related to you.

 

Necessity of ORM (Internet - One-stop Destination for All Your Problems and Information:)

 

People strongly believe that the web is the right source of information for all their concerns. People not only retrieve information through www resources but also, they highly trust these inputs. Following statistics is enough to understand the importance of web search.

 

• It's surprising but true that two out of three guys see the web page as the most trustworthy and reliable source of information/knowledge about a brand or a business (Edelman Insights).
• Isn't it surprising that 70% of recruitment officers have rejected a candidate just because of something they got on the web (Cross-Tab)?
• A local business search activity involves 97% of people to read online reviews (BIA Kelsey).
• More than 80% of reputation threat comes from a mismatch between the buzz/gossip and the reality or truth (Digimind).

 

 

Now, the follower or customer perspective. Look at the following data.

 

• Prospective employers doing pre-interview study and analysis.
• Landlords are busy in the study of prospective renters.
• Strange but true - Children are getting insights on details of their parents real faces.
• Former colleagues are ready to share professional prospects.
• College admissions process needs the student's profile search.
• Insurance companies working on risk assessment.

 

Internet data is available forever and remember that just as a common man, any data can be searched about you in the above contexts. If this is the case of a common man, what about reputed brands, celebrities, and other influencing personalities? They have loads of data online and it is necessary to rectify the wrong data and balance the negative data and content with positive and accurate content about the brand.

 

ORM - An Umbrella activity including different aspects

 

• Improvement in Search Engine Ranking: ORM activities help to improve your Search Engine Rankings. It balances the negative web content about your brand with positive, relevant and accurate content. This is very important because thumb rule states that top 5 Google listings pick 2/3rd of all clicks. Search engine result improvement with higher ranking and positive feeds is achieved through ORM framework.
• Positive Content Promotion: ORM activities prefer positive, updated and adequate content promotion on time to time basis. This keeps your profile updated and loaded with positive content about you. Regular updates also increase the reliability of your brand. Content experts can help you about this with multilingual support too. Positive content is also promoted with sharing, likes, and feedback features.
• PESO Model: PESO model covers the following pillars of ORM.
  • Paid Media: Paid media is an important pillar of ORM functionality. Paid media include AdWords, Display Ads, sponsored posts, paid blog posts, etc.
  • Earned Media: External web media that covers news, feed, posts about your brand without payment expectations. It can include 3rd party or external web entities.
  • Social Media: Social Media has gained implicit attention in our lives. Being part of social media is a mandatory routine to keep ourselves updated. ORM can largely benefit with proper use of social media. Inactive social media account is dangerous to your brand, instead, it is preferred to take social media expert's advice for handling your social media posts and feed.
  • Owned Properties: Official website, blogs represent your own properties. You can completely control the content displayed on these channels. The help of professional content experts is paramount to ORM.
• Assessment of current reputation: You can assess your present status and reputation through multichannel inputs including clients, stakeholders, followers, partners, etc. For personal brand reputation management, you can prefer the follower, user, fans statistics, count and activities. Many professional tools are available to get insights on your profile strength. It is preferred to opt for professional help for this purpose.
• Social Media Policy: Drive your social media policy in line with your web reputation goals. Data classification is essential with its value and access credentials. Professionalism in the social media presence results in a captivating performance. Decide your social media rules and ethics with proper guidelines such as security, confidentiality, politeness, etc.
• Content Ideas: Ultimately content is everything that decides your web reputation and value. ORM framework basically depends on a high-quality content replacement to poor, bad and irrelevant content about your brand. Content ideas can range from different innovations such as articles, blogs, news, posts, feeds, videos, images, etc. Professional assistance can help you to build a strong ORM foundation through excellent content generation.
• Blog posts: Blog posts showcase your views, innovations and thought process. This channel is highly beneficial for personal ORM foundation. For business intent blog posts on reputed media channels, bloggers platform or even video blog platform is not a bad idea!!
• Headline Optimisation: Catchy headline completes 50% task. Many automated tools can help you for framing attractive headlines and to get more traffic towards your brand. Headline optimisation also helps for SEO and consequently to improve your SERP ranking.
• Grammar and Presentation: Use of professional tools including Grammar, anti-plagiarism tools are necessary to keep your search engine ranking high. Professional ORM packages take care of your content with the use of these types of tools. Quality content along with the better presentation is the most ideal way to create positivity of your brand.
• Images and Videos: Images and videos form an excellent mechanism to express your feelings and offerings. Both of these ways suits to personal and professional ORM building. Many advanced tools can help you to promote your brand with the right use of images, animations, videos, 360-degree images, etc.
• Blog posts: Blog posts showcase your views, innovations and thought process. This channel is highly beneficial for personal ORM foundation. For business intent blog posts on reputed media channels, bloggers platform or even video blog platform is not a bad idea!!

 

User Analytics

 

User demography and analytics always helps you to understand the inclination of users towards your brand. Many open-source tools can help you to understand audience usage patterns with your portal. This can be achieved with professional help and ORM packages offered by different professional service providers.

 

WHAT ARE THE ADVANTAGES OF ORM?

 

As technology is advancing further, the amount of information being uploaded on the internet is getting elevated. Online Reputation Management or Online Profile Management provides an array of benefits to business:

 

• ORM is value for money. ORM cost for a business is considerably less than the expenses associated with a negative online reputation.
• Using ORM, one can not only remove the negative listings from top rankings but also irrelevant content, helping the business to form a positive listing surrounding.
• ORM assures that the intended information about the brand is passed on to the online users.
• ORM allows control over Google rankings.
• ORM proactively allows for establishing a positive reputation.
• ORM helps in rectifying customer complaints quickly and effectively.

 

WHY DREAMWORTH?

 

Dreamworth makes use of effective software, apps and online reputation management tools and tactics to help build up a positive business surrounding for your company. Our innovation team comes up with the best solutions to mitigate blemished reputation and repair unwanted scare. Our solutions aid your business in managing the online opinions expressed by the customers or any bloggers about you. Our professional network of teams conducts independent discussion forums to manage ORM. We have many success stories of ORM, which makes us one of the most successful ORM service providers in the nation. The range of our worldwide, happy and delighted customers is sufficient to push you to choose us as your ORM service provider.

 

Our ORM team works systematically and collaboratively with other teams in order to assure high ranking to your brand. We also have other allied services that will assist to promote your brand, including SEO, content management and web-related services. We provide content support in multiple languages, including English, Hindi, and other local languages, like Marathi that will be helpful to attract and retain a greater number of users on your page. We also provide and suggest a proper mix of services to boost your business and brand in a cost-effective manner.

 

Our ORM service package can be customized with your requirements. We also offer support to your existing ORM campaign through our content management, SEO and Web development services. Our highly experienced team of social media experts, content developers can help you in improving your search engine ranking and web reputation. Our ORM package offers the support for multiple channels including social media, blog posts, YouTube, articles, and your owned properties. We also boost your ORM foundation by sharing positive links, news with PPC and other channels. Our services are easy to start. We ensure that once you choose us as your ORM service provider, you will prefer to stay with us for a long duration.

 

How you see yourself after subscribing with Dreamworth?

 

If you choose us, we assure you are in safe hands and we commit to giving you a visible increase in the number of clients and customers. With our ORM strategies, monitoring the existing web material about your company's brand and your products will be much more simplified and easier. Managing negative perceptions and reviews proactively would be possible by joining hands with us. You will acknowledge our efforts and hard work done in order to assure your increased reputation which will be easily noticed with high search engine rankings, positive feedbacks, and reviews.

 

Future scope of ORM

 

Using best ORM strategies, digital marketing will benefit from a boost in the sales and by meeting the ROI no matter how big or small the business is, starting from a small startup to a well-established market leader. Building brand awareness and managing online reputation will have increased demand in the coming future. We, at Dreamworth, work on the various possible nodes and paths to build a good business with you and will continue doing the same. Feel free to share your reputation management requirements with us through a call or an email.