Pay per click is an online internet advertising model used for driving direct traffic on the websites. It is also called as cost per click. The advertiser pays a website owner some money amount when the ad is clicked by user. Pay per click is related to search engines. With search engines, advertisers basically bids on keyword phrases which are relevant to their target market.

Pay per click marketing

tries to buy visitors on your website. Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small money amount. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $4 for a click, but the click results in a $400 sale, then you have made a heavy profit. This system is completely opposite to content sites system who commonly charges a fixed cost per click rather than the bidding system. It also displays “banner ads" on websites.

Website that uses PPC ads will show an advertisement, when a particular keyword gets matched with an advertiser’s keyword list or when a content site shows relevant content. These advertisements are known as sponsored links or either sponsored ads. Pay per click is cost per click or cost per impression which is used to measure profit and the cost effectiveness through internet marketing. Pay Per Click(PPC) holds an additional advantage over cost per impression(CPI) by telling us how effective the advertisement was and also telling which keyword is tartget the most.

It takes lot of efforts for gaining a successful PPC campaign. Dreamworth is a