Social Media Marketing or simply SMM, is one of the important reasons for the rapid growth of many businesses. With the posts on social media going viral, social media marketing has also been highly impactful since the past few years. The major reason behind this is the potential that social media marketing holds and the influence it has on customers' minds is long-lasting. Social media marketing is an important factor behind the changed scenario behind businesses and customers interaction these days, thus influencing the brand image and business growth.
Social Media Marketing
Social Media Marketing is a way of using all the social media channels optimally in order to drive more traffic to your website and trigger maximum leads through this traffic.
Social media marketing requires activities and tasks like posting text, image, graphics updates, videos, and other content that promotes audience engagement on the business website or other social media platform. Paid social media advertising is also a trend on the web trade world. Social media marketing considers different online platforms such as Facebook, Twitter, Instagram, YouTube, and many others. The choice of right social media platforms is the key success factor for a social media marketing campaign. A right mix of social media channels can be incorporated for running this campaign successfully.
What is Social Media Marketing?
Social media marketing is one of the majorly used online marketing strategies. It encompasses the employment of entire gamut of social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, MySpace, YouTube, StumbleUpon, Digg, Whatsapp, Reddit, etc. Primarily, the main goal is to create and develop content, images or videos that will be shared by the followers and other netters. This helps in brand promotion.
Principles of Social Media Marketing
Following principles are most important while planning the social media marketing campaign for the brand or business.
- Share - The Key of Successful campaign: This principle states that Social Media Marketing campaigns are run to share quality content in various ways and formats to engage the audience. Always be ready with compelling and quality content that you can share on different platforms.
- It's Time-Bound: Social media marketing is in real-time marketing techniques. Hence it requires fresh, relevant content updates. It also necessitates in-time reply to user queries, complaints, and inquiries.
- The motto is to educate people: Social media marketing is based on advising and educating people and not selling them your product or services. Selling can be implicit but the motto should be focused on learning and educating people.
- Entertain users: Another important principle of Social Media Marketing is based on the concept of entertaining users. Be rich with a variety of quality posts, ads, and content that will ensure the entertainment of the users.
- Multichannel Campaign: This digital era allows us to work on multiple platforms and options. When it comes to Social Media Marketing, the multichannel campaign is preferable and can target more specific and worthwhile audience. You can simply rely on basic social media platforms such as Twitter, Facebook, Youtube, Instagram, etc.
- Free Stuff - A way to seek the user's attention: Geofencing is well known as a great digital marketing strategy that optimizes marketing ways beyond imagination. It is highly useful to promote store offers, provide alerts to the users and for targeting specific audiences for particular offers based on their current location.
- Work on multimedia content: Social Media Marketing is based on the successful delivery of content to the right audience. Don't trust on only textual content, rather go with multimedia and try to engage and entertain users optimally.
- It's Time-Bound: Social media marketing is in real-time marketing techniques. Hence it requires fresh, relevant content updates. It also necessitates in-time reply to user queries, complaints, and inquiries.
- Be a publisher: A digital marketing campaign cannot work effectively with only emails, and newsletters. It requires the published knowledgeable content with adequate answers and solutions to the user queries. Podcasts, video tutorial, PDF and eBooks also form a great idea for publishing good content.
- Follow your circle: For Social Media Marketing campaign, it is preferred to follow your niche. You can follow your followers, associated groups and circles to increase your visibility. The demographic study is also an excellent tool to succeed in Social Media Marketing campaign.
- Be a good listener: Always be attentive towards your audience is a very important factor since it helps to understand the requirements of the audience. Social media platforms provide deep insights on different perspectives of the target audience including their interests, and requirements.
- Performance measurement: Social media marketing performance can be measured with the help of specific metrics. Its results will be an indicator for your future digital marketing plans.
- Automation and Workflow: A well-designed framework can help you in process automation and simplification.
Planning of Social Media Marketing Strategy:
The social media marketing campaign requires systematic execution of a stepwise framework consisting of following steps.
- Setting Goals: Set Social Media Marketing goals in line with business objectives. Appropriate goal setting is an essential step for performance monitoring and metrics computation. The goals should be specific, accountable, attainable, relevant and time-bound.
- Track significant metrics: Social media marketing campaign can be assessed based on several metrics. The metrics can vary with the business domain and social platforms used for the campaign. Common metrics include followers, shares, likes, responses, website clicks, email signup, subscriptions, testimonials, etc.
- Audience Persona: Creating an audience persona is a very important step in the Social Media Marketing framework. It necessitates you to think about your audience in different perspective including audience interests, choices, requirements, your followers, potential customers, why customers churned, etc. Social media platforms are a great source of information about your audience, their choices. It will also let you know about referrals and other activities by the audience.
- Competitor Analysis: Identifying and targeting competitors is necessary to boost the brand. Social media marketing lets you have insights on your competitors as an essential marketing step. It also can open an opportunity for your brand on different social media platform where your competitors are inactive. Social listening, keyword research also can help in competitor analysis.
- Social Media Marketing Audit: Social Media Campaign audit is useful to understand different aspects such as useful strategy, failed strategy, audience types, platforms used, steps of competitors, etc. This audit shall provide you with a clear picture of your campaign and ways to boost it. You can also come out with fraudulent accounts that can harm your brand.
- Finalise your Social Media Content Strategy: Here you need to work on quality ads, content, promotional activities, blogs, posts on social media platforms. Finally, Content is the King, therefore, be careful, creative and cautious while sharing your posts.
- Right Time Management: Time management is significant in the social media marketing campaign. Research-based tools can figure out the right time for your social media posts. This will help in engaging more and more number of users with your posts.
- Performance measurement: Preestablished metrics can help in measuring the performance of the social media marketing campaign.
Tips For Successful Social Media Marketing Campaign:
Our tips for Social media marketing campaign are highly useful. Just implement our plan and tips and kick off your campaign.
- Content Planning: Systematic content planning helps you deliver worthwhile content to the users to drive more traffic. Keyword research and competitor analysis are the inherent steps of well-planned content strategy. Socially engageable content in diverse formats drives more traffic on social media platforms.
- Curated Links: Sharing and linking outside resources using curated links is a great idea to leverage your social media marketing campaign. It helps to provide value additions to your online users. Along with this it also helps to add to your reliability, brand awareness, and trust.
- Track competitors: Tracking competitors can help you with significant outcomes such as channels used by competitors, strategies, their following, keywords, etc.
- Measure the performance: Google analytics and many other tools help to measure the performance of your social media marketing campaign. Performance monitoring is an essential step to improve the campaign in its later stages.
- Consistency: < Social media marketing campaign requires consistency with reference to post timings and frequency. You also need to consider the platform you are using for the campaign while planning the strategy. Your social media marketing strategy should be consistent with your business goals and principles.
- A/B Testing: Social media marketing campaign can provide better results with split or A/B testing. Here you can bifurcate your audience in multiple groups and share different content/posts among these groups by changing headlines, and content. The same technique is applicable to landing and product pages.
- Interaction with the audience: Authentic interaction with the audience is promising for them. Keep answering user queries, comments, and feedback. Negative feedback should be considered as the scope of improvement and successful online entrepreneurs consider negative feedback as an opportunity to improve.
- Algorithm Shifts it's routine: Many entrepreneurs get discouraged with the social media platform's algorithm changes and its harm to their campaign. But it’s just a routine, you should not worry about it. You can consider another way to cope up your dropping user base. E.g. If Instagram changes its newsfeed algorithm, it can reduce your user count but you can balance the same with stories option due to its chronological sequencing.
Advantages of Social Media Marketing:
Social media marketing brings huge benefits with it which can be monitored in real-time. Have a look at how social media marketing can do wonders for your business.
- Cost-Effective:
The entire range of social media platforms is free to start. All you need is to open your account and just start posting without paying a single penny. Few of the paid services can be purchased optionally.
- Increased Visibility:
Hardly one can find a person who is not there on any social media platform. This is what seems to be a boon to social media marketers. Every single post of your company can be made visible to millions of people online.
- Cheers up for sharing:
The very basic reason for SMM to gain wide fame is its sharing menu. When people like your posts, they share it and thus, your brand is promoted.
- Engages people:
SMM offers direct connectivity of business with the masses online. When people are connected with the brand, when their names are mentioned on social media platforms, they enjoy it. They feel like providing comments, liking your posts, sharing your posts and making online recommendations for you.
- Instantaneous nature:
When a post is being shared on a brand page, one doesn’t have to wait for days or weeks for it to be viewed by people. You get immediate results of who have seen your post, who have liked it and who have shared it. You get instant feedback on every post. This helps to understand what people need and manipulate the marketing strategies accordingly.
- Direct Access to Customers:
Social media helps to connect with the target market, prospects, and potential customers at any time. Also, social media platforms help to increase your circle through contact import, find friends and network facilities This way is useful to notify your customers on current promotions, discounts, special offers, new products and launching, and more without incurring monetary costs.
- Less expenditure on advertising:
Believe it or not... Social media marketing is an effective promotional strategy which requires less expenditure on advertising expenses using billboards, TV networks, etc. YouTube, Facebook is the best platforms ever to connect your audience instantly and without investing in many costs.
- Increases CRM:
Social media marketing allows the best CRM practices through your online business. It helps to build the trust, reliability about your brand eventually transforming it into relationship capital. Personal level pampering and relationship management promote a number of purchase transactions.
- Unbiased and honest feedback:
Social media marketing encourages unbiased feedback from your users. Positive feedback helps to strengthen your brand whereas negative feedback can be turned positively by taking adequate action. Reviews, shares, comments, and likes are excellent mechanisms to promote your product in from of unknown audience to expand your customer base.
- Community Features:
Social media marketing has another facet in the form of community building features. These features allow you to segregate the customer bank across multiple communities depending on their interests, needs, etc. This feature is also beneficial to initiate discussion on your products and to receive a major suggestion on it.
- Tracking competitors:
Social media marketing is the essential channels to track the updates of your competitors. This useful information can guide you in your policy formation process.
- Progress in Search Engine ranking:
Social media marketing has another facet in the form of community building features. These Curated links and other techniques used in the social media marketing campaign can boost your search engine visibility and SERP rank. This also helps to drive more traffic to the business website.
- Word of mouth :
Social media marketing channels are open to the word of mouth for promotional purposes. Also, an increasing trend is seen in online users to discuss social media happenings with others. This trend is supporting the concept of word of mouth. Indirectly all these social media platforms figure out as the perfect promotional suites.
Why Dreamworth?
We, Dreamworth Solutions offer attractive packages for a social media marketing campaign. We are an old and experienced player in this domain with expertise in various IT and digital marketing services. We are a one-stop destination for your digital marketing requirements. Our success stories include several businesses, brands, etc. We will discuss it in detail in our next rounds of conversations. Our IT, SEO, and Content Management teams can shape your business with new visions and goals. Our motto is to delight our clients with an array of excellent services. Once you share your business requirements our expert teams can figure out right digital marketing solutions to excel and scale your brand. We also provide allied IT services such as SEO, Content Generation, Website audit, development, maintenance, etc. Our social media marketing campaign package can be customized with your business requirements. Additionally, you can also opt for our other essential services in order to boost your brand. Our services are easy to start and quit, but we are sure that once you approach and finalize us as your Digital marketing partner it will be a long-lasting partnership.
Feel free to share your social media marketing and any other IT or Digital marketing requirements. It will be a great pleasure for us to serve you as your Digital Marketing partner and to be a witness in your glorious business journey.
How Dreamworth will be best the solution for your SMM needs?
Mere posting and posting and posting is not enough on social media platforms. Your every post has to be informative. Your every image has to be indicative of something valuable. Most importantly, your posts have to be worth reading. They should be attractive, appealing to the audiences and should be capable of engaging them. Our experienced and creative team of social media marketers is well versed with the current online waves and work accordingly. We ensure the following for your posts on social media platforms :
1. Your every post has unique and attractive content.
2. Your every post is backed by SEO.
3. We provide posts in the form of word content, pictures, infographics, and videos.
4. We identify the target audience.
5. We understand the right platform and how to use it at the right time.
6. We ensure your social media pages are refreshed every day.
7. We handle the technical part of your page to ensure its continuous working.
How will you see yourself after subscribing with Dreamworth?
The immediate result you will see is your increased brand recognition in the market. You can track your results by measuring your increased number of followers, website traffic, email subscriptions, conversions, and sales. You can analyze historical data and then based on that, interpret numbers.
Future scope of Social Media Marketing
People love being on the internet and on social media platforms. The best part is that people are dynamic and this is what fuels the social media marketing. People keep on searching for new things every now and then and this way they reach to us. This guarantees the strong future of social media marketing.
