In its broader sense, visual content marketing is nothing but using images, visuals, and animations to convey valuable knowledge and information in an engaging and attractive visual format. Its major intent is to attract people, more and more traffic to your web-page or social media page.
Visual content marketing is applicable for several industries including digital marketing, educational, or even the corporate sector as it offers an attractive and cost-effective way to present your offerings to the masses.
Before moving to the further details of visual content marketing let’s look at the following statistics.
Being a top content marketing agency in India we provide excellent web content generation services to our global clients. Being a top-notch SEO Company we also have SEO experts to rank your website higher in the search results. We always educate our readers on different technical terms and with this web page, we are ready to guide you on web content generation.
Interesting Facts About Visuals
- It is wonderful that the human brain only needs 1/10 of a second to understand and interpret an image. On the other hand, reading and grasping 200-250 words requires an average of 60 seconds.
- Online surfers remember visual information 6 times better than the insights they received by reading or hearing.
- The click-through-rate (CTR) of a web portal is almost 47% higher in websites that contain images.
- Infographics is responsible for 12% more web traffic, and 200% more shares than plane posts without any images.
- Content with relevant and engaging images or visuals receives 94% added views than content without good visuals and images.
- Tweets with images get 18% more clicks and 150% around more retweets than tweets without any images.
- Facebook posts and stories with images and visuals provide over 3.2 times more engagement than posts without images.
- The video leads to 80% more conversion.
- According to the Cisco Visual Networking Index, approximately 78% of all web traffic in 2021 will be searching for videos and video-based content.
This is what the significance of visuals in content marketing is!!
We Dreamworth Solutions is a reputed Content Marketing and Content Management Company in Mumbai avail various content-oriented services to the clients of different domains. Being an authenticated service provider for your content requirements we are ready to reveal various secrets of visual content marketing services through this platform. We have compiled here an ultimate guide to direct you on various aspects of visual content marketing services. At the end of this web page, we have also provided information on our contribution to visual content marketing services that make us the top visual content marketing company in India.
A Few Words About Content Marketing
Basically, content marketing is any information or knowledge availed online or offline, which informs and guides prospects and consumers as a way to build trust, brand reputation and engagement.
The most popular formats of content marketing include-
- Blog posts and articles like the one you reading
- Podcasts
- Animated content
- Infographics is responsible for 12% more web traffic, and 200% more shares than plane posts without any images.
- Video blogs
- Blogs
- Case-studies
- Informational and engaging posts on social media
- Webinars
Visual Content - Introduction
Visual content is a type of online content that’s mainly image-based. Common formats of visual content encompass diagrams, pictures, charts, online videos, screenshots, infographics, animations, memes, and slide decks. One of the major advantages of visual content is its creativity and user engagement in creative and attractive ways. While compiling this guide on visual content marketing we thought to provide you a complete list of visual content formats that can leverage your brand exceptionally.
Data-centric visuals
Preparing and delivering data-driven content forms an excellent content marketing idea that also showcases your research-oriented and sincere attitude toward the business world. Delivering significant insight into graphical or chart formats can help you present a comprehensive idea or message in a good way.
Quotes
Influencer marketing is an excellent strategy for improving your content marketing campaign and its reach in a valuable and engaging way. The common practice includes the use of an image that focuses on the influencer and his or her quote to convey your message or offer. Quote, based images are easy to share and read and it supports the influencer marketing process extensively.
Infographics
Infographics term has changed the marketing scenario to a great extent with its aesthetically pleasing appearance, relevant and engaging statistics, and its capability to serve various digital platforms it happens to be the best visual content marketing choice for several brands. It is possible to crop its parts for other social media posts such as Twitter or Facebook. The inclusion of infographics content on your own blog adds to the credibility of your write-up.
Gifographics
Gifographics are similar to infographics that we discussed in the previous bit. Gifographics can be defined as an animated infographics in simple language. Thanks to the technology, that allowed us to use Gifographics on Twitter, Facebook, and Instagram. Depending on the platform you choose for sharing Gifographics you need to follow the guidelines offered by that platform for sharing this marketing stuff. Either it is direct upload or uploads through other website options.
GIFs
GIFs offer superior visual content marketing tools to marketers. GIFs should be included in the blog posts for the following reasons:
- Present content in a professional way that denotes your brand understands recent internet trends.
- Easy sharing and uploading on social media.
- Convey the right message with a bit of emotion.
- Deliver your business’s human side
Memes
Memes are the key tools in visual content marketing that support light touch and tone to your content. Memes are an evergreen visual content choice that can give you a substantial competitive advantage. Memes also take care that your stuff is not boring and users will not scare away from your web page. Memes also receive tremendous media attention in many cases due to their capabilities to talk on various serious issues. Memes allow crafting funny images and thereby helping people to relax for a while.
In short Memes are nothing but snackable visual content options that are easy to consume and digest. The possibility of sharing memes by your followers is also higher provided they really like your light stuff.
Videos
All digital marketing and content marketing surveys conclude that 2019 was rocked by the video content for almost all prominent brands and the condition will be the same for the next couple of years. Videos offer the most easy-to-consume, real-time and attractive experience to the users and all these features make videos as the top choice of web surfers. Sharing quick video links along with your informative articles, blogs, know-how videos, unboxing videos adds to your brand trust and credibility. Please refer to our video marketing services page for further details and support from our side.
Screenshots
Surprisingly screenshots also offer an attractive and engaging way of retaining readers on your web-page. Screenshots somehow provide evidence and records for your textual message and hence they come out to be the best visuals for various brands. We recommend you to use graphics such as boxes, underline, highlight, or arrows on screenshot image for additional effect. It is a common user tendency observed that pages with screenshots are bookmarked more for future reference.
SlideShare presentation
Presentations are an excellent source of visual content. Options like SlideShare benefit your business from many perspectives like web-based platforms and SEO performance of your website. You can enrich your blogs and articles by incorporating the SlideShare presentation with it. You can increase the quality of traffic to your website and also get genuine reviews of your customers. The best thing about SlideShare presentations is that it can be downloaded in a PDF format for future reference.
Photos
Photos are instrumental in blogs and articles. It requires skills to use the right images at the right place whether they’re stock or original stuff. Photo usage should consider various aspects like copyrights issues, watermarks, and the context of the photo and its relevance to your content.
Illustrations
Illustrations offer a great way to shine your blog posts in the ubiquitous world of photos. We recommend you to consider professional help for this part and the technique of marketing instead of doing own.
Take It In Dreamworth Solution’s Way
Dreamworth Solutions is a well-known and reputed digital marketing company in Mumbai and it also offers several other allied IT services like web design, app development, development, content writing, SEO, SEM, software maintenance and ORM to name a few. We attempted to guide you on visual content marketing and its various aspects because visual content marketing will be the future for all marketing platforms in the next decade.
Dreamworth Solutions are the most trusted software development and digital marketing company offering privileged services and feature-rich solutions and suites to our global patrons. Dreamworth Solutions provide business-driven solutions that are contemporary and unparalleled to assure great reach and publicity in the marketplace. Our company has a legacy of a flourishing decade completing our commitment of best services since then. With our commitment, expertise and hard work, we are now considered as one of the best digital marketing companies in Pune and Mumbai. We promise about your 100% satisfaction through our services and timely delivery of the right projects. Let’s team up for the most proficient experience.
We have qualified digital marketing, designer, graphic designer, content management, research analyst, and social media teams that provide and support a passionate work environment at our end. The highly competitive atmosphere on the net, changing consumer demands and availability of the latest web development technology drives our skilled engineers to develop high quality and well-planned software solutions for your business so it gets the necessary output. Our well managed digital marketing campaigns are a huge success and that has enabled us to set standard benchmarks in the digital marketing industry.
We always believe that trends and technologies are incessantly changing but one thing is definite for all businesses, a web presence is a must. The tendency to search the products and services on the web is increasing day-by-day despite the type of commodity people are looking for. Stronger your web presence is better you will get the competitive advantage making yourself a few steps ahead of your competitors. By considering this fact we have offered elegant visual content marketing services to our patrons. Now, a brief discussion on our offerings regarding the visual content marketing services.
We offer various Visual Content options like -
- Stock images
- Custom-made and unplagiarised images
- 3D charts and graphs and supporting data reports
- Infographics - visual information, that mainly covers significant statistics, and highly informative.
- GIFs
- Cartoons and animations
- Memes - the popular visual content source that is customised to fit the perspective of your post or update
- Embedded tweets
- Instagram or Facebook photos with stories and videos
- Creative photography
- Video - YouTube, Vimeo, or Wistia videos that can help shine your brand digitally.
- Screenshots - helpful and customised images of your product/services or workflow
- Data visualization options - standalone charts, graphs, tabular reports, graphical inputs
- Visual note-taking - Layout of ideas, mind-maps, tree diagrams, typically text-heavy
- Miscellaneous graphics - images that support and leverage the content.
GIFs
GIFs offer superior visual content marketing tools to marketers. GIFs should be included in the blog posts for the following reasons:
- Conveys messages faster
- Easy to remember
- The simplified task with advanced tools
- Suitable for various business models
- Qualified traffic
- Easy social sharing and increasing tendency to share it on social media
- Future of marketing
- Triggers quick reaction
- Increased engagement
- More scope to creativity
Once you share your marketing, ORM, SEM, SEO, video marketing, or content development requirements, we will provide the most admirable digital marketing service package to you. Our software maintenance, upgrade and migration services are also outstanding. Our huge client base is spread worldwide and is highly contented with our services. You can check our success stories and client testimonials on our website for further reference.
Dreamworth Solutions endeavour right to equip its clients with the best digital marketing services in the industry that help in structuring and organising intricate business applications in an accessible way. If you are looking for a digital marketing partner that develops and organises strong, scalable and extensible promotional campaigns to fulfill your requirements and to build the most excellent brand reputation in the marketplace Dreamowrth Solutions is the perfect choice for you.
Once you select us as your software development or Digital Marketing partner the next journey will be delighting and easy for you. Our business analysts will precisely understand your digital marketing campaign requirements, and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading Content Marketing company in Mumbai, also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will suggest you the best platform that will fulfil your requirements. Feel free to contact our technical or business team at any time for your Software or digital marketing requirements.
