Facebook is the most accepted social networking platform. Everyone today uses facebook and therefore it is a good option for you to reach a wide range of audience. Facebook ads catch users’ attention and drive them to your website.
Facebook ads follow the auction method. Here, advertisers are charged when their ad is clicked, or it displays or by clicking the ad, a lead is generated. It is based on the mode that is selected i.e. clicks, impressions, or acquisition. Facebook ads run on every type of device and platform. You can reach your target and most important audience.
THROUGH THE FACEBOOK PPC CONTENT WE NEED TO TARGET :
1. Demographics:
The Facebook audience is worldwide. Therefore, it is essential to enter one or more countries, states, counties, cities, regions, zip/postal codes or designated market areas to show or prohibit your ad to people in those locations. Since you cannot target locations in all countries, you should target the demographics. Similarly, choose the minimum and maximum age of people who will find your ad appropriate. Choose all unless you only want your ads to be seen by either men or women. Don’t target language until your target audience uses a specific language to the location you have selected. You should target education, relationship, work, financial, home type, industry, etc. for your Facebook PPC ad. Another target option is ethnic affinity i.e. African-American, Asian-American or Hispanic. Target the parents, politics, life events, etc. for your PPC ad.
PPC aims at targeting the demographic
2. Interests:
In order to reach definite audiences, you should look at their interests, activities, the pages they liked and closely related topics. In this way, you can combine the audiences’ interests to expand the reach of your PPC ad. Target the business & industry, entertainment, family & relationships, fitness & wellness, food & drink, hobbies & activities, shopping & fashion, sports & outdoors and technology for your PPC ad.
Targeting the interest of people on Facebook is important in PPC
3. Behaviours:
Through your PPC content, you can reach people based on purchase or intentions, device usage and much more. You can target automotive, business-to-business, charitable donations, digital activities, expats, financial, job roles, media, mobile device user, purchase behavior, travel, residential profiles, seasonal and events of the audience.
PPC on Facebook targets people
4. Connections:
It is important to reach people who have a definite type of connection to your page, app or event. This helps us to include the other audience with their particular connection who also meet the other targeting types you choose.
In PPC, connections on Facebook can be targeted
4. Audience:
You also need to target the right audience in order through the PPC content. So, make sure your ads are seen by people who have earlier visited your website by using remarketing lists for search ads (RSA).
PPC targets the audience
Ultimate Guidebook For Facebook Ads
Here, we are going to introduce you to the Guidebook for Facebook Ads. Facebook ads form the greatest platform due to its popularity and wider reach. A Facebook Ad campaign can be employed with the systematic implementation of the following steps.
Design the strategy
For an effective Facebook campaign, it is necessary to design the right campaign strategy on a prior basis. A great campaign plan can be designed by reviewing the following factors.
Nature of product and services you are offering:
- Target audience
- Applicability of the offerings
- Viewpoints and expectations of the customers
- Campaign goal
- Final outcomes—Lead, traffic, sales, brand awareness
- Stages of conversion and present status of the potential customers
Set Objectives
Once the Facebook campaign strategy is finalized it’s the right time to set the objectives and goals. Facebook PPC campaign can have specific objectives such as lead generation, traffic, views, reach, brand awareness, user engagement, conversions, catalogue sells, app installs, store visits, etc. Try to finalize the underlying objectives which are cohesive with the business goals.
Target audience
Next stage of Facebook PPC campaign is very important since it helps to finalize and segregate the audience. Following criteria can be employed for the audience targeting functionality.
- Custom Audiences: Users who have taken specific actions such as subscriptions, previous sales transactions, or active users on your social profiles.
- Demographic Targeting: Audiences targeted based on definite factors such as interest, gender, age group, etc.
- Location Targeting: This allows a way of targeting an audience based on locations, location-specific offers for a particular city, etc.
- Behaviour Targeting: Buying patterns based on interests, choices, and behaviour.
Ad placements
In the further stage, you need to determine the factors regarding ad placements. It can be apps, devices, mobile-only, desktop-only or both options. For Facebook popular Ad placement options are instant articles, in-stream videos, right column, suggested videos, Instagram stories, Facebook Messenger home, Facebook sponsored messages, etc.
Setting Budget
Next step of Facebook PPC campaign requires the setting of the budget. You can choose daily or other budget options. Also, you can make settings to choose specific time and day for the Ad display. You can also optimize the ads using Facebook aids. However, we suggest that for small and large web businesses it is better to get the help of professionals for this campaign.
Ad Format Selection
Here, you can select specific Ad formats on the basis of your budget and offerings.
- Single image ads
- Video ads
- Carousel ads, specifically allow several videos and/or pictures
- Canvas ads
- Collections, which open up to present a full-screen mobile experience.
Provide further details
In the final stages of Facebook PPC campaign, you need to provide further details such as website links, call-to-actions for driving more traffic and conversions accordingly. Also, URL descriptions are necessary to add to the trust level in your brand.
Monitor the campaign
You can check the performance of the Ad campaign to assess different parameters such as CPC, relevance scores, frequency, number of actions taken, etc.
Split test or A/B Test
This advanced feature allows you to perform the split testing of Ads, headlines on a specific group of audience to check the response. It enables the comparative features and can help you to conclude the Ad content and its effectiveness. You can opt for professional help for this type of testing.
Our Services for Facebook PPC
Dreamworth Solutions provide a broad spectrum of different services that can enhance your customer base and business amazingly. We provide cost-effective solutions for your Facebook Ad campaign despite the extent of your business. We are always preferred choice for PPC campaign management for small and medium entrepreneurs. Apart from this, we have exposure to the global environment with multinational clients and franchise. Along with the required expertise in building effective campaigns, we work with an efficient and productive strategy for your PPC management.
Basically, our expert team can guide you for PPC services concerning consultation, audience targeting, business goals and scalability, strategy building for campaign and campaign management. Our technical and skilled resources work on every aspect of Facebook Ads, including Display Ad, Mobile Ad, Remarketing Ad, etc. We follow better business etiquettes and ethics and keep the process 100% transparent with quality support from our side.
Our PPC campaigns are emphasized on more ROI for the clients and we assure the same through quality content and ads, multimedia, infographics, optimization, and other ways. We provide customized packages or simple campaign outsource service which is easy to resume or quit. We have many success stories regarding PPC campaigns and in further discussion, we will share its details. To boost your PPC campaign, we also provide different services such as SEO, Mobile app development, social media marketing, website development, online reputation management, etc. Just share your business requirements, it will be our pleasure to fulfil your requirements with quality to have a long term tie-up with you as your Digital Marketing and IT service partner.
