Digital Campaign Techno-Proof With These Tools?

All recent digital marketers live and die by the automated tools of the trade. The digital marketing concept has changed the traditional trading techniques with the integration of digital paradigms. But this digitization requires sound use of automated tools and technology at every stage. Now the million-dollar question is-- which tools to rely upon? We Dreamworth Solutions, the best digital marketing company in Mumbai shares its experience about the use of automated tools for digital marketing, its pros-cons aspects and the area where it is applicable.

We Dreamworth Solutions is ready to put together a list of tools that are the most important to entrepreneurs of all shapes and sizes. Our attempt is to provide you an all-inclusive list of digital marketing tools that can ultimately help you in planning the worthwhile marketing campaign.

Organic Social Media Tools

• Sprout : Sprout is a choice of many big brands for social media management and optimization purpose. Sprout is a popular social media management and engagement platform for digital marketing that makes it easy for marketers to engage with current buyers and prospective buyers.
• Wyng : Wyng also is known as Offerpop is an engagement based marketing tool that emphasizes acquiring user engagement through user-generated content, referral programmes, polls, quizzes, hashtag campaigns, contests and more. These platforms help marketers engage the user creatively and assure better leads.

Email Marketing Tools

• MailChimp : MailChimp is the biggest player in the email marketing space, with over 250 billion emails processed by its users last year itself. The essence of MailChimp is the tool’s usability and affordable price based on the size of the prospective email list. Being experienced in this domain we would recommend its “forever free” plan to smaller marketers looking for an introductory email marketing campaign.
• Emma : Emma - this is nothing but an abbreviation for email marketing—it is a robust platform that supports its powerful features to a customer service team. Emma is power-packed with all the necessary tools that you need to start planning and testing your email marketing campaigns.

Display Retargeting Tools

• AdRoll : AdRoll is one of the reputed and popular names in the retargeting space, supporting a customer base of approximately 35,000 advertisers. This utility provides access to more than 500 ad exchanges, which mainly includes most of the prominent social media networks. It supports a self-service platform but is possible to leverage its employees for additional assistance in case if you required it.
• ReTargeter : ReTargeter is a special retargeting tool that allows website retargeting, search-based retargeting and even dynamic retargeting. It is possible and convenient to use ReTargeter as a self-service platform or it allows passing all of the digital campaigns onto an account team to execute retargeting for you. It provides specific search services or combines several into a tailor-made package.

Programmatic Advertising Tools

• ChoiceStream : ChoiceStream’s suite is well prepared to process a load of audience data and discriminate against the one that is actually useful knowledge for different brands. ChoiceStream then applies this information to correctly target ads to your specific audiences it knows will be a better fit, improving the relevance of ads to business targets.
• Rocket Fuel : Rocket Fuel is a popular package with a feature named “Moment Scoring” which sets it out from the contemporaries. Moment Scoring checks anonymous user data and information to compute and predict how likely the user is to respond to the advertisement and then applies that information to determine when and where to avail of these ads. Rocket Fuel comes in both a self-service platform and managed services option.

Website Testing Tools

• Unbounce : Unbounce is an excellent tool for quickly structuring, tweaking and launching new landing pages for testing purposes. One of the best features of Unbounce is its ease to use the platform to generate brand new pages. Even inexperienced designers can use some of the templates availed by a suite as a jumping-off point, then custom them to fit your style.

Video Hosting Sites

• Vimeo : There are more than 35 million people worldwide that trust Vimeo to host high-definition and ad-free videos. With Vimeo, the concept is to allow each one to host a few of their high-quality videos on the website, thereby driving audiences who are more interested in visually stunning videos.

Content Creation Tools

• Landscape by Sprout Social : A superb way to confirm your online content stands out is to include an image and making content a rich source, however, but sourcing graphics that quench the exclusive requirements for various social networks can be a challenging task. Sprout solves this problem by offering a social media image resizing tool known as Landscape.

Content Curation Tools

• Feedly : With Feedy, users can choose all of the variety of blogs, publications, posts and topics that you’re working on. Thereafter the platform consolidates all of the recent feed from those portals into a feed you can check and monitor. You can also integrate your Feedly post feed with a tool like Sprout Social to promote these articles with your fans and followers.

Website Analytics Tools

• Kissmetrics : Kissmetrics provides analytics packages that help you promote conversions across your whole website. The suite successfully tracks your website visitors throughout their complete conversion journey and produces reports on each part of the transition.
• Google Analytics : Google Analytics is the mandatory and gold standard for most websites that are deployed for e-Commerce purposes. Google has advanced analytics that throw light on various aspects of website information, including visitors' information, their transitions, and real-time activities.