Is a mobile-first strategy included in your 2020 business plans? Mobile SEO is a mandatory action every marketer needs to take for his/her business expansion plans. If you are not considering mobile SEO seriously you are losing your potential customers. Even a developing country like India has shown tremendous growth in mobile and other portable devices use. IT revolution has reinforced every individual to use mobile and other handy portable devices for day-to-day practices. In this situation, it is obligatory for an online marketer to keep his/her website mobile friendly and to assure high ranking in SERP even on mobile devices. Google also changes its search algorithms from time to time and hence it is compulsory to initiate mobile SEO practices and continuing them for better results. We Dreamworth Solutions is ready to put forth a perfect guide on Mobile SEO through this platform.
We Dreamworth Solutions is a reputed Digital Marketing and SEO Company in Mumbai that offers various SEO, content marketing, video marketing, digital campaigns, and software development services to the clients of several domains. Being an authenticated service provider for your digital marketing campaign requirements we are ready to guide our readers on Mobile optimization and mobile SEO concept through this platform. We have compiled here an ultimate guide to direct you on various aspects of online SEO concepts, mobile SEO and optimization, etc. At the end of this web page, we have also provided information on our contribution to the digital marketing industry and how we can help you in this digital marketer journey. Our quality services in the digital marketing sector helped us to gain a reputation as a top digital marketing and SEO Company in India.
What Is Mobile SEO?
Mobile SEO is nothing but mobile search engine optimization. It’s the way and practice of optimizing your website content for assuring a better ranking to your web pages in Google’s search engine results pages (SERPs). This mechanism helps in enhancing quality organic traffic i.e. traffic redirected through Google’s search results. Although, many search engines are being utilized for searching and surfing purposes when it comes to mobile SEO the most important search engine is Google which contributes to almost 95% of the mobile market.
We would like to guide the marketers who face the following issues with respect to their website.
- Website loading issues.
- Device compatibility problems.
- Content hiding on specific devices.
- Loading time problems.
- Problematic links and loading issues.
- Poor UX.
Definition of “Mobile”
In a generic sense, a “Mobile device” can be a smartphone or tablet.
However, Google classifies tablets “in a separate class” and clarifies: “when we consider mobile devices, we do not include tablets in the definition”.
To put it simply, according to Google, mobile devices are nothing but a range of smartphones.
However, when we talk about mobile SEO or mobile optimization we cannot bound our SEO practices for only mobile devices, instead it should include website optimization for tablets and future inventions if any.
What Is Mobile Optimization
Mobile optimization is the practice of assuring that users who visit your website from mobile devices like smartphones, tablets, etc. enjoy an experience optimized and better for that device. Though the use of mobiles is mandatory for our routine works, many websites are not following the practice of optimized website designing. In short, for many websites, its design, structure, page loading speed, and other factors are not planned by considering its probable use for mobile devices. This approach is definitely unpleasing to the mobile users and hence the mobile SEO concept was coined.
Now, we will revise various mobile SEO practices that can help marketers to a great extent.
Best Practices For Assuring Mobile SEO
If your site is already well optimized for search engines, there are only a few additional things that you need to think about when optimizing for mobile devices and Google's move to mobile-first indexing.
Page speed
Page speed is an important concern for mobile users even more than desktop users. Mobile users generally face other issues like connectivity and hardware problems and hence page loading speed plays a key role in retaining mobile users on your website. Better page speed can be achieved by image optimization, better browser caching practices, minimal coding, and reduced redirects. You can seek professional help for this purpose since it requires highly technical expertise.
Support For CSS, JavaScript, or images
It was an old practice to block elements like Javascript, CSS, and images as many mobile devices were not supporting these elements. Nowadays, GoogleBot can check if you blocked any of these elements and can conclude on what you are offering to users—a responsive website or a separate mobile solution. Therefore, we recommend you to unblock these three elements and let Google categorize the content.
Website design for mobile versions
This parameter has been very crucial in terms of revolutionary website design practices. Terms like above the fold and below the fold have gained major attention these days. Scrolling aspects play a significant role with reference to best and efficient mobile website designs. We recommend designers to avoid the use of flash for animation based content because most of the time mobile flash plug-in is not available on the device. Better go with HTML5 for creative content delivery. The use of pop-ups is also a nightmare for mobile users. It is difficult to close these pop-up notifications every time and the frustrated user can close your website permanently. For a mobile website designer, it is advisable to keep the website design-friendly for fat finger navigation. Dense compact design with small buttons can result in accidental clicks and poor user experience.
Optimization of Titles and Meta Tags
Mobile website versions provide less scope to content writers in terms of content variety and extent due to space limitations. However, this concise and quality content can be uplifted in the SERPs if it is also accompanied by Meta descriptions, optimized titles, URLs, etc. Less screen space can also be handled efficiently by the use of Schema.org structured data.
Efforts for Local Search Optimisation
It is a good idea to optimize your website for local search results through local SEO practices. If your business also targets local customers it is advisable to use your local address and contact information on the website along with Google Map feature. You can also optimize metadata by including city and state name in it. You can go through our local SEO services for additional information and support.
Website configuration
The website configuration parameter allows you to decide on various factors like the dynamic serving, responsive website or a unique site configuration. Google mainly prefers responsive design but it also supports the remaining two options provided they are set properly.
Responsive web design
Responsively-designed websites mainly employ CSS3 media queries to deliver the same content to mobile and desktop users. For this, the use of a fluid grid and flexible design is recommended in order to automatically adapt and adjust to the size of a user's device screen.
Mobile Content Optimization
After all, it is the responsibility of content writers to retain the visitor on the website through great content delivery. After mobile optimization efforts, special efforts must be taken by the content team for delivering engaging and valuable content. Content is one of the top-3 SEO parameters for Google. The mobile website content team can employ a great and effective content strategy with the help of the following guidelines.
- Use of appealing headlines.
- The right use of the LSI keyword.
- Understanding keyword intent and optimizing the content accordingly.
- Efforts on Building inbound links to your content.
- Efforts to increase your brand authority and relevance for specific search terms.
- Content length—over 2000 words for assuring top search ranking.
Useful Tools For Mobile SEO
Here is a list of some beneficial tools that you can apply to conclude on mobile-friendliness of your website −
- Google Webmaster Tools − Best available Google tools for understanding best design.
- Moz Local – This tool can be used to enspractices for desktop as well as mobile websites.
- Mobile Emulator − It allows you to see how your website appears on a range of mobile devices.ure that your local SEO practices are correct.
- Responsive Web Design Testing Tool – Useful tool to notice the appearance of a responsive website on various devices and screen sizes.
- Screaming Frog – Website analysis and redirect double checking purpose.
- User-Agent Switcher − This is a Firefox add-on useful to notice the website looks and performance when it's accessed by different users.
Final Thoughts By Dreamworth Solutions
Dreamworth Solutions is a well-known software development and SEO service company in Mumbai and it also offers several other allied IT services like web design, content marketing, web development, app development, software maintenance, and ORM to name a few. We attempted to guide you mobile SEO aspects and its best practices that can drive maximum organic traffic to your website.
We have a profound and enriching experience as a Digital Marketing Service Partner making us a brand in this field. We assure the best digital marketing service to you including SEM, SEO, content management, PPC, Social Media optimisation, etc. You can talk to our sales team for promotional offers like a free SEO audit, mobile-friendly report, SEO and quality badge, and certification, etc. Once you receive our SEO, mobile-friendliness, and website quality report you can proceed further for website SEO campaign powered by several services like content management, keyword planning and stuffing, website design and desired changes, local SEO, Mobile SEO, loading time, etc. We will not make any fake promises about traffic increase and rank uplifting because we follow strictly Google’s guidelines and being honest and trusted SEO Company in Mumbai we will not misguide our readers for any reason, but we assure that our worth services will amuse you and reinforce you to renew the contract every year.
Whether you're a small firm, a mid-sized business or a global company, you need an SEO service partner who can help you in setting your measurement objectives, direct your business decisions based on insights provided by tools like Google Analytics, assists you finalising company strategies and marketing policies for synergetic outcomes. Dreamworth Solutions is the right choice for your SEO requirements. Our SEO team has profound experience in assisting many enterprises globally with basic steps of digital analytics right from set up, configuration, market research powered by actionable insights.
Our web and app analytics package offers a big spectrum of diverse services. Check the complete list of our offering for web and app analytics services—
Depending on the results and reports delivered by analytics tools we also provide consulting services in the following areas and if you choose us as your IT partner in next journey we will be pleased to serve you these services—
- Website design and redesign
- SEO campaign
- Marketing campaign
- Website analytics
- Mobile app analytics
- Social media analytics
- Keyword reports
- Design elements and supporting services for website design improvements
- Analysis of marketing channels and marketing efforts
- Mobile App marketing services based on analytics reports
- SEO Audit
- PPC-Google, YouTube
- Social Media Management and optimisation
- Digital Marketing
- Mobile app development and upgrading
- Website upgrade/migration
- Blogging services
- Competition aspects and reports
- Content Marketing
- Customised campaigns based on analytics results
- Online Reputation Management
- Video Marketing
- Google map optimisation
- Local SEO
- Push notifications
- Email marketing
- SMS marketing
As an initial step, we will suggest you take a free SEO trial from our SEO experts, they will also guide you on website analytics results. Thereafter our analyst’s team will suggest the best plan to fix your website issues that harm your organic traffic, SEO ranking and global reach. We also provide adequate local SEO, mobile SEO services.
Dreamworth Solutions endeavour right to equip its clients with the best digital marketing services in the industry that help in formalising and organising complicated business applications in an efficient and easy to get ways. If you are looking for a digital marketing partner that develops and organises strong, scalable and extensible promotional campaigns to fulfill your requirements and to build the best brand reputation in the marketplace Dreamowrth Solutions is the right pick for you.
I hope you like and enjoyed our comprehensive guide on mobile SEO services and its best practices. You can also see our success stories and case studies on our website. Once you get associated with Dreamworth Solution for your Digital Marketing requirements, we assure you that the further journey will be long-lasting, productive and very delighting. Our business analysts will clearly understand your business conditions, competitors, existing plans and solutions and the technical team will take care of the best possible and suitable services solutions for you. Dreamworth Solutions a leading digital marketing and SEO Services Company in Mumbai, also provide the best maintenance and post services for further ease. No software technology is a bar for us. However, our business team will recommend the best platform that will fulfill your requirements. If you aim for an innovative and efficient analytics solution, we at Dreamworth Solutions are here to serve you in the best way in the market and let you experience a drastic change in your business. Contact us today and let us help you look great on the internet and stand out in the market.
Feel free to contact our technical or business team at any time for your Software, SEO, link building or digital marketing requirements and glorify your business with the revived digital marketing campaign, SEO efforts, and paid advertising.
Our Specialisation
- Digital Marketing
- SEO
- Website Development
- Mobile Application
- Online Reputation
- Social Media Optimisation
- Software Development
- E-Commerce Website
- Content Marketing
- Social Media Marketing
- Branding
- Advertising
- Print Media
- Email Marketing
- SMS
- Whatsapp Marketing
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Industries We Serve
Education
The cut-throat competition among various educational institutes demand top SERP rankings to generate good quality leads and our experience in this domain helps us to give the required results.
Travel
Our experience in the travel industry domain helps us to optimize the travel websites and portals with the objective of generating more revenue and visibility through bookings, organic traffic, leads, etc.
E-commerce
Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.
Healthcare
Our expert team delivers an unmatched result as they have a good experience in optimizing the healthcare websites to increase the search engine rankings for the various goals like online consultation, lead generation, increased traffic.
Real Estate
We do specialise in offering SEO services by optimising the real estate websites or portals to generate quality leads through the implementation of white hat SEO processes.
Technology
Our experience speaks for us when it comes to the Technology related websites where there is always a high demand to be visible on the first page of search engines.
Hospitality
With an unmatched experience in hospitality industry, we assure you the optimised websites and guaranteed results for the ranking of the target keywords on the first page of the search engines.
Start-ups
Our team of SEO experts are specialised to help the start-up websites to rank the keywords on the top of SERP and help them to get an edge over their competitors thereby increasing the ROI.
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