The digital marketing cocoon keeps changing and with every change it gives way for new technologies and new ideas.
Since digital marketing has grown over the years, there are always new strategies that can help one’s company to succeed in the online race. Sometimes people think that by applying ‘what is trending’ to their marketing strategy, will help them win the online race. They are mistaken! If a person wants his business to stay at the top of their marketing strategy they need to keep up with what is actually relevant in this digital space.
Today digital marketing is done with the help of blogs, social media and SEO. There is great competition between companies as there are billions of them out there. Each one has their own unique guideline to distinguish them from one another and gain attention. As online marketing changes constantly, it is important to keep track of consumer likes and what is gaining fast attention. Here are a few SEO forecasts which digital marketing companies in Pune and other parts of India can plan to add to their digital marketing calendar of 2017.
1. Consumers dislike advertisements
"198 million people globally use ad blockers"
"73% of people find online advertising troublesome"
"$22 billion is used global ly for blocking advertisements"
In the digital world it is said that it is much easier to measure how a person reacts to an ad as compared to traditional advertisement methods like print or television. The battle to find a way to advertise to such haters continues. 2016 has seen a growth in sponsored advertisements and posts and influencer-driven content. This raises question regarding a genuine endorsement for a product and paid advertisements. 2017 will see ways to advertise products without the consumers identifying it for the same.
2. Growth in social media budgets
"In 2015, social media took over 10% of the total marketing budget"
"In 2016, this increased by 14%"
"By 2020, it is said that it will increase by 25%"
Not everybody understands social media marketing. In the past, posting engaging pictures and a few links here and there was enough to measure its success rate. Today social media compromises of sales, content marketing and consumer services. By posting once a month one cannot expect to see results. Consumers today expect a connection and serious engagement out of the brand they follow on a social media page.
3. Downfall of banner advertisements
"Banner ads have 0.06% click through rate (CTR)"
"2.8% believe that the advertisements are relative"
"50% of the consumers clicks on a mobile ad are on accident"
"54% distrust banner ads"
Internet Marketing had developed a lot over the years and has surpassed banner advertisements. It is very rare that a banner advertisement may bump into the right person. On a whole it isn’t a very successful way to target audiences. Consumers may find banner ads deceitful and fear of spam and privacy. This shows the need to find alternative ways to attract audiences.
4. The debut of native ads
"Native ads have a 53% higher view rate as compared to banner advertisements"
"Almost 2 in 6 consumers would show a native ad to an acquaintance"
"70% of digital marketing companies did not receive any criticism about displaying native ads"
Native ads are a new way of digital marketing companies showing their ads without consumers realizing that they are looking at an advertisement. A native ad blends well on a website, it looks like it belongs there and may look like any other post on a social media page. It can also be in the form of a blog or an online publication. Native ads don’t show themselves as being sponsored and that gives consumers a chance to relax and be more willing to go through the content without any suspicion.
Internet Marketing had developed a lot over the years and has surpassed banner advertisements. It is very rare that a banner advertisement may bump into the right person. On a whole it isn’t a very successful way to target audiences. Consumers may find banner ads deceitful and fear of spam and privacy. This shows the need to find alternative ways to attract audiences.
5. Email Marketing Isn’t Dead
"In 2015,61% of marketers increased their email marketing budget"
"26% of marketers conclude that email marketing has the highest ROI"
"For B2B marketers the numbers soared to 31%"
"On an average, every $1 spent on email marketing brings in $38 of revenue"
Many people are mistaken in believing that email marketing is no longer relevant. Email marketing is highly profitable for activities like promotions, transactional mails for existing customers, newsletters and stirring interest in a new product. This is a great method to keep customers engaged with the brand.
Internet Marketing had developed a lot over the years and has surpassed banner advertisements. It is very rare that a banner advertisement may bump into the right person. On a whole it isn’t a very successful way to target audiences. Consumers may find banner ads deceitful and fear of spam and privacy. This shows the need to find alternative ways to attract audiences.
6. What SEO may bring to us in 2017
After the major possum update that shook seo companies in major cities like Pune, Bangalore, Mumbai and Delhi. Lets have a look at what seo companies need to look out for in the new year.
- SEO will continue to rely on engagement rates and gaining the attention of users.
- Analytics, content creation, social media marketing and keyword research should not be overlooked.
- Long tail keywords will help in attracting the correct audience to the site.
- Create backlinks through rich content and guest postings.
- Creating relevant and attractive content for users should always be given priority.
- Accelerated Mobile Pages (AMP) should be given more importance than before.
- Local seo should be taken seriously and companies should list businesses in local directories and review them on local sites for better visibility.
- Content should be voice search friendly and expressions like how,what, where, why and who should be included.
We can’t foresee the future, but 2017 brings methods that will make internet marketing even more important. Budgets for online advertisements will soar as compared to traditional methods of advertisements. It will take away traditional methods of sale and of course keeping track of trends and what is going viral for business success.
Our Specialisation
- Digital Marketing
- SEO
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Education
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Travel
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E-commerce
Our SEO team is specialized in working on the e-commerce platforms as the ranking of the category and the product listing pages for the targeted keywords is important with respect to the sales.
Healthcare
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Real Estate
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Technology
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Hospitality
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Start-ups
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