Digital marketing Companies Near Me
Digital marketing has become one of the essential business practices and most trending buzzwords in the last two decades. Marketing has changed and evolved so rapidly in the last 10 years than it changed in the last 100 years. This marketing strategy has opened many opportunities and business expansion ideas to marketers irrespective of what business type it is. Digital marketing is a power-packed solution to strengthen your online brand and reach globally. Digital marketing and its tactics are not as easy as they sound but the marketing framework comes with comprehensive marketing strategies with its beauty and strength.
Information technology or IT offers a solid foundation for any trading system to execute regular operations, perk up business communications, enhance workplace productivity, and offer security features to confidential data. Information technology empowers your business to compete within your industry, despite your business size or employee count.
Being a top digital marketing company in India we have planned to compile an ultimate guide on all digital marketing fundamentals and channels.
What is Digital marketing?
At its basic level digital marketing is an inclusive approach of marketing that involves all marketing channels and techniques that can be used to promote and sell products or services on the Internet but also using electronic equipment like TVs, smartphones and electronic billboards. The primary distinction between digital marketing and traditional marketing techniques is that digital marketing drives are implemented exclusively through digital and online channels and this offers marketers better control, techniques, and information to assess the effectiveness and success of a campaign.
Digital Marketing Techniques – Classification
Digital marketing is well equipped with a number of channels that are mainly classified into online marketing channels and offline marketing channels. As its name suggests online channels are associated with internet-oriented digital marketing services and offline channels utilise digital devices but not necessarily internet. A typical approach of offline digital marketing includes TV, Radio, SMS, and billboards.
Website Marketing
A website is the most crucial thing for all digital marketing drives. The website itself is a result-oriented channel but it also provides an effective medium to run other online marketing drives.
What are the services we provide?
For availing the maximum benefits of this marketing channel, the website should effectively represent the brand, offers, products, and services. Additionally fast-loading, responsive, mobile-friendly and user friendly website plays a key role in a digital marketing campaign. Once you kick off your digital campaign with a powerful and full-functional website the next task is to devise a suitable digital strategy with engaging content, great offers, and a solid promotional plan. The digital campaign is ultimately aimed at driving more traffic, more conversions and maximum sales through the website.
Search Engine Optimization (SEO)
Search engine optimization or SEO is the methodology of optimizing your website for search engines so that website will get a higher rank in the search results and thereby it will drive organic traffic to your website. SEO is a big process and it is accomplished through several sub-processes, each with its own specifications and scope.
Technical SEO
On-Page SEO
Off-Page SEO
You can refer to our detailed resources on SEO framework and services.
Pay-Per-Click (PPC) Advertising : Pay-Per-Click or PPC advertising is performance-oriented digital marketing techniques with its sound ability to reach online users through multiple networks and paid ads. PPC advertising campaign is planned by keeping in mind different advertising channels like search engines- Google, Bing, Yahoo, social channels – Linkedin, Twitter, Pinterest, and Facebook. Targeted ads are displayed to the users and whenever a user clicks on ads the marketer has to pay a fee to the provider. This technique is more recommended by marketing experts due to its striking capability to reach the more serious audience, user segmentation capability, and popularity of PPC networks. The most common PPC platforms used are Facebook and Google Ads.
Software Metrics
At Dreamworth Solutions, we follow fundamental IT quality metrics that will assure best-in-class and exclusive IT solutions and services to our clients making us the best IT service company in India.
We foster an innovative approach and development methodology that will be responsible for our customer’s success. While devising software suits we give utmost attention to cost factors and we provide scalable and reliable solutions at competitive prices. Building a client’s trust is very important for any entrepreneur and we strive hard to build trust among our client-base. For this, we assure a transparent work environment, clearly stated processes, and in-time deliveries.
Content Marketing : Content marketing is reaching the audience through rich and engaging content that will appeal to them and push them to proceed for the next transactions. The digital market consists of the biggest collection of content in various formats like images, text, audio, and video. Content marketing is aimed to reach all potential prospects through the use of compelling and engaging content. Content is circulated using various channels like email marketing, website, PPC campaigns, and all other types of digital channels. Content marketing is a systematic approach to digital marketing wherein content calendar is prepared to decide content delivery tasks, also planned efforts are taken to finalise content publishing tasks, target audience, and campaign success evaluation. Content marketing is based on the following tools : –
Blogs
eBooks
Infographics
Podcasts
Online Courses
Webinars
Email Marketing : Despite the vast use of social media networks and SEO techniques, email marketing is still one of the best, traditional and effective digital marketing methodologies. If you are confused between email marketing and our daily stuff of spam emails, you are committing a big mistake and restricting your brand to avail enormous advantage of this brilliant digital marketing technique. Email marketing is the way to connect with your potential consumers or the audience interested in your products and services. Email marketing is a digital marketing technique that offers a way to reach these people’s inboxes with their prior permission and not by not hijacking their inbox. One interesting fact about email marketing is that many established and successful brands have used this technique.
Social Media Marketing : Social media marketing is nothing but connecting people in the various social media networks either using content marketing drives (postings) or by paid advertisements or both. The basic objective of the SMM drive is to create social awareness about the brand, and creating more credibility and trust about the brand.
Affiliate Marketing : Affiliate marketing is well known as one of the oldest forms of marketing wherein other stakeholders work as marketing people by promoting your product or service across digital channels and they receive a commission for every lead they induce. Best e-Commerce players like Amazon have an affiliate marketing programme where many other websites sell Amazon products on account of the affiliate chain and gain tremendous revenue for it.
Mobile Marketing : Mobile marketing is to the way of digital marketing by connecting customers in different smartphone app stores such as the Apple app store, Google Play, or Amazon marketplace. These app stores offer a huge potential customer base to online marketers. Paid advertising or cross-app promotion methods are applicable in reaching an app-based audience.
We’re excited to hear from you and let’s start something